DraftKings has launched a series of responsible gambling (RG) initiatives timed to coincide with the start of the new NFL season.
One of the initiatives is a new digital marketing campaign featuring comedian Kevin Hart and musician Nick Jonas.
The 15-second spot features the pair driving down a road while Hart uses the ‘My Budget Builder’ and ‘My Stat Sheet’ tools on the DraftKings app.
The My Stat Sheet feature, launched in 2024, allows players to view a detailed assessment of their wagering activity.
DraftKings released My Budget Builder tool in July 2025. This enables users to set customised wagering limits and reminders.
In addition to the new ad, the Boston-headquartered operator also introduced a PGA Tour sweepstakes competition.
The sweepstakes will give eligible customers the chance to win an all-expenses-paid trip to the Players Championship tournament, which takes place in March 2027.
Customers can enter the competition by engaging with the My Budget Builder and My Stat Sheet tools between 16-29 September.
Furthermore, DraftKings is utilising its partnership with Mindway AI to launch its Gamalyze American Football product.
The “gamified responsible engagement experience” will be featured through digital and in-person activations to promote awareness of safer gambling practices.
The operator confirmed the experience will be showcased throughout September at the DraftKings Sports Bar at Wrigley Field in Chicago – the Gillette Stadium for the New England Patriots’ opening home fixture – as well as the Arrowhead Stadium for the Kansas City Chiefs’ first home game.
DraftKings is also adding a ‘Custom Cool-Off’ feature to its offering, granting users the chance to set custom cool-off periods to self-exclude from wagering. Cool-off periods range from between three and 364 days.
Lori Kalani, chief responsible gaming officer at DraftKings, said: “At DraftKings, responsible engagement is embedded in how we operate and is essential to building trust with our customers and our long-term sustainability.
“We’ve continued to invest in tools and resources that give customers enhanced access to information about their play and more choices for managing how they engage.
“From My Budget Builder and My Stat Sheet to player-set limits and new custom cool-offs, we’re continuing to evolve our approach while promoting awareness and use of the tools and resources available to help customers play responsibly.”
DraftKings renewed its multi-year betting partnership with the NFL last month in the run up to the start of the 2026 season.
Part of the deal will see DraftKings continue as the league’s official daily fantasy sports partner.
The post DraftKings releases raft of RG initiatives for NFL season kickoff first appeared on EGR Intel.
Operator enlists Kevin Hart and Nick Jonas for safer gambling campaign, alongside RG tool promotions across its golf and American football products
The post DraftKings releases raft of RG initiatives for NFL season kickoff first appeared on EGR Intel.