Betsson Group has launched the Betsson Foundation, as the company looks to further its “positive impact” efforts across sports and communities worldwide.
The foundation will support the operator’s charitable, community and sports-related initiatives and serve as Betsson’s “central organisation for coordinating and scaling” its social impact activities across regulated markets. According to the operator’s website, sport remains the “key pillar” of the foundation, alongside “sponsorships and a wide range of charitable efforts”.
Over the years, Betsson has supported organisations and local communities, from office-led fundraising and grassroots projects to corporate social responsibility initiatives built through partnerships with leading football clubs and athletes.
The Betsson Foundation will bring together existing and new initiatives and serve to “strengthen collaboration and knowledge sharing while increasing the long-term impact of these initiatives”.
Jesper Svensson, Betsson Group CEO, commented: “Sport and community engagement have long been part of Betsson’s DNA.
“The launch of the Betsson Foundation strengthens our ability to support the people, programmes and organisations making a positive difference in our communities.
“It also gives us the opportunity to work even more closely with our clubs and athlete partners to connect the power and reach of sport with meaningful community initiatives.”
Jonna Danlund, ESG director, added: “Through the Betsson Foundation, we aim to create lasting positive impact by supporting worthy causes, fostering long-term partnerships and bringing together initiatives that strengthen communities across our locations.”
We caught up with Betsson AB CEO Pontus Lindwall on the first episode of the Power Seat podcast. Check it out here
The post Betsson Group launches new foundation to bring CSR initiatives under one umbrella first appeared on EGR Intel.
Betsson Foundation will consolidate the group’s long-standing commitment to supporting communities across regulated global markets
The post Betsson Group launches new foundation to bring CSR initiatives under one umbrella first appeared on EGR Intel.