Taylor officially takes the reins at Flutter as Jackson signs off

  • UM News
  • Posted 2 days ago

Dan Taylor has officially taken charge as CEO of Flutter Entertainment, succeeding Peter Jackson at a time when the global operator is under pressure on several fronts.

Taylor, previously CEO and president of Flutter’s international division, took over on 1 October, with Jackson stepping down after nearly nine years in charge.

The handover was announced alongside Flutter’s Q2 results in August, and Jackson will stay on as an adviser until the end of the year.

Marking his first day on LinkedIn, Taylor said: “We’re still in the early innings of this industry, with huge growth potential across the world.”

He paid tribute to his predecessor, saying Jackson had “grown Flutter into the world’s leading online sports betting and igaming business – and that sets us up well for this next chapter”

Taylor added: “I wouldn’t swap our hand for anyone else’s. We have exceptional brands, fantastic products, hugely talented teams and a deep understanding of our customers and markets.”

In his LinkedIn post, Jackson reflected on a tenure defined by M&A. “We took a chance on FanDuel when plenty of people thought we were slightly crazy,” he wrote. “We brought Paddy Power Betfair and The Stars Group together just as Covid hit.”

Flutter Entertainment CEO Peter Jackson
Peter Jackson

The outgoing CEO, who joined the Betfair board in 2013, said the business was “in very good hands”. His immediate plans involve “more time with my family and on my bike, and a bit less time worrying about the weekend’s sporting results”.

Taylor inherits a business under considerable strain. Flutter’s shares closed at $76.47 on 1 October, valuing the group at around $13.25bn. That is down more than 75% from its August 2025 peak.

Much of that slide has been driven by the rapid rise of prediction markets, which investors fear are drawing customers away from traditional sportsbooks. Kalshi has reportedly been in advanced talks to raise funds at a $40bn valuation, around three times Flutter’s current market cap.

Adding to the pressure, Flutter has halted all operations in Brazil after the government issued a provisional measure banning online betting.

Flutter bought a 56% stake in Betnacional owner NSX last year. It expects to lose around $70m in revenue and $20m in adjusted EBITDA if the suspension runs until year-end.

Brazil’s Congress has 120 days to approve or amend the measure, and Flutter said it is “reviewing all available options, including the potential to appeal”.

The group is also assessing the accounting impact on its Brazilian assets, which include $539m in goodwill.

Arnold Ash is EGR’s executive recruitment partner. It supports ambitious organisations to identify and attract industry leading executive talent. Find out more here.

The post Taylor officially takes the reins at Flutter as Jackson signs off first appeared on EGR Intel.

 New CEO insists he “wouldn’t swap our hand for anyone else’s” as he takes over a business worth less than a quarter of its 2025 peak
The post Taylor officially takes the reins at Flutter as Jackson signs off first appeared on EGR Intel. 

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