Suppliers are beginning to look at igaming-style products that settle on real-world outcomes rather than random number generators (RNG), according to capital markets and advisory firm Citizens.
In an industry note published on 2 October following the G2E conference in Las Vegas, Jordan Bender, managing director of gaming equity research at Citizens, called innovation to drive more igaming-like products the “most interesting conversation topic” at the event.
According to the note, suppliers Citizens spoke with at G2E and in recent weeks are evaluating products that replicate the igaming experience.
These would use outcomes derived from “crypto perpetuals, advance deposit wagering (ADW), historical horseracing and historical sporting events”. The note described igaming-style and crash game offerings as “a potential workaround to add incremental product”.
Bender pointed out that historical horseracing has been built into gaming machines for over a decade. He also mentioned he had heard that Hard Rock Bet had generated around $1bn in gaming revenue using historical motor racing outcomes as the predetermined results behind slot spins.
“While these products may technically fall under sports betting, we believe they highlight a potentially significant opportunity if executed correctly,” the note read.
Citizens added that questions had emerged over whether prediction market platforms and suppliers could use crypto perpetuals to layer wagering onto an igaming offering, “potentially creating a legally permissible alternative for igaming”.
The note added: “One industry source suggested this approach may be a step too far for prediction markets at this stage, but we expect these concepts to be tested across the broader industry, including in daily fantasy sports (DFS), online sports betting (OSB) and sweepstakes operators over the medium term.”
Hard Rock Bet’s ‘past motor races’ slot games were launched last October, while DraftKings rolled out DK Replay in March 2026 that is based on historical Major League Baseball games.
The post Citizens: Suppliers evaluating igaming-style products that don’t use RNG first appeared on EGR Intel.
Capital markets and advisory firm says idea has raised questions over whether prediction markets could create a “legally permissible alternative” to igaming
The post Citizens: Suppliers evaluating igaming-style products that don’t use RNG first appeared on EGR Intel.