Online gaming provider Videoslots has announced a rebranding initiative, transitioning to the name Immense Group to represent a “new chapter” within the industry.
Established in 2011, Videoslots has evolved its online casino offerings to include a multibrand approach, featuring the Videoslots, Mr Vegas, Kungaslottet, Mega Riches, and DBET brands.
Discussing the rebrand, Alexander Stevendahl, CEO and Co-founder of Videoslots, stated: “The shift to the Immense Group identity encapsulates our expansion, aspirations, and dedication to innovation. By establishing a unique corporate framework, we aim to harness the potential of each brand while preserving the core values and culture that have fueled our achievements.
“Videoslots Group boasts a notable track record in a swiftly growing and dynamic industry. Embracing the Immense Group name signals our intention to continue evolving and preparing for future growth of each brand.”
The rebranding is supported by a newly formed holding company based in Sweden, named Immerse Group AB. Jesper Kärrbrink has been appointed as the CEO.
Kärrbrink brings over two decades of experience in the igaming sector, having held CEO positions at Mr Green and Svenska Spel, and served as Chairman for Pariplay and Internet Vikings AB.
Kärrbrink commented: “The Videoslots journey is a remarkable success story. Introducing a new umbrella brand encompassing four additional brands and a novel corporate structure presents an ideal opportunity to carry the robust Videoslots culture forward into its next phase.”
It has been clarified that the rebranding will not impact the existing Videoslots, Mr Vegas, Kungaslottet, Mega Riches, and DBET brands.