Better Collective
1 September closing: SEK116.6
30 September closing: SEK70.20
Peak September closing: SEK119.6
Better Collective was one of the first listed gambling companies to publicly announce the impact of Brazil’s ban on online sports betting and igaming from 6 October, as President Luiz Inácio Lula da Silva’s provisional measure sent shockwaves across the industry. Better Collective has halted its share buyback programme, adjusted 2026 guidance and suspended its 2027-28 outlook. Brazil was on course to account for around 12% of the affiliate’s revenue in 2026. The stock slumped some 25% on Monday, 28 September, as the market digested the news, though dual-listed Better Collective’ share price has plunged 37% over the course the past month.
Rank Group
1 September closing: 100.6p
30 September closing: 76.5p
Peak September closing: 102.6p
Rank Group, the parent company of Mecca and Grosvenor, continues to face pressure on the London Stock Exchange ahead of the Autumn Budget in which Chancellor John Healey is expected to announce some form of increase to machine games duty. The Maidenhead-headquartered business, as per its annual report 2025, operates 50 Grosvenor casinos and 41 Mecca bingo clubs up and down the UK. A doubling in machine games duty to 40%, an increase proposed by think tank the Social Market Foundation, would see the operator shutter a third of its casinos, bosses warned. CEO Richard Harris said last month that a hike would be “nonsensical”, as a combination of venue closures, job losses and reduction in investment would weigh heavyily should the duty rise.
Rush Street Interactive
1 September closing: $25.75
30 September closing: $20.33
Peak September closing: $27.02
A peculiar decline for Rush Street Interactive, the business behind BetRivers, PlaySugarHouse in North America and RushBet in Latam, has materialised over the past couple of months. Despite the operator skewing heavily towards igaming and giving prediction markets a wide berth (though it has applied for a designated contract licence, just in case), RSI’s stock is down by more than a fifth over the past month. The price of $20.33 is well below the 52-week high of $34.53. The team at Citizens said there was no obvious reason for the stock’s decline. “Investors have been searching for a fundamental rationale behind the recent pressure on shares, but we have found no credible company-specific reason,” they wrote in a note. However, a slight slowdown in igaming performance in August collectively across some states (probably seasonal), as well as the slow crawl of legalisation, could have something to do with the selloff.
DraftKings
1 September closing: $23.44
30 September closing: $19.00
Peak September closing: $24.85
DraftKings slumped to a 52-week low as September came to a close, with the Boston-based giant’s stock dipping below the $19 mark at one point during trading on 30 September. The 52-week nadir marks 12 months in which the stock has been battered by the prediction markets narrative. That is despite DraftKings ploughing capital into its DraftKings Predictions product, including having bought Railbird last year to build out its proprietary DKeX exchange. CEO Jason Robins recently said on a Wells Fargo panel that DraftKings stock would likely “pop” should sports prediction markets be banned by the US Supreme Court. Gone are the heady days of $70+ per share for the firm, which continues to lead from the front on online sports betting and igaming together with long-time adversary FanDuel.
MGM Resorts International
1 September closing: $40.77
30 September closing: $31.05
Peak September closing: $41.44
MGM Resorts International stock slid last month after publishing powerhouse People Inc pulled its $18bn bid for the land-based casino operator. First submitted more than four months ago, the offer was at $48.30 per share. The move sent the stock jumping 15%, only for People Inc chair and 84-year-old billionaire Barry Diller to shelve his plans. Diller said: “We didn’t feel the mix was coming together in the way we had hoped.” People Inc, which continues to hold a 27% stake in MGM, did not rule out taking another run at MGM at some point in the future. Then, in a slightly strange turn of events, reports emerged that MGM could table a bid for People Inc. Speaking at G2E this week in Las Vegas, MGM boss Bill Hornbuckle said the company would pursue whatever option best suits its shareholders. He added management were “trying to unlock the value of a company that we think is grossly undervalued”.
The post Stocks Tracker: Brazil’s ban and tax tremors rattle public companies first appeared on EGR Intel.
EGR analyses the share price movements of major industry players in September, including Better Collective, Rank Group and Genius Sports
The post Stocks Tracker: Brazil’s ban and tax tremors rattle public companies first appeared on EGR Intel.