Soft2Bet has unveiled an exciting update to its MEGA gamification product, introducing a Christmas-themed component just in time for the holiday season.
In this new experience, players assume the role of Santa Claus in an engaging, skill-based game. This seasonal feature focuses on increasing player engagement and offering customized rewards during the festive period. As Santa navigates the snow-covered slopes, players can earn increasingly valuable rewards as they advance through the game.
The Christmas engine strategically enhances user engagement by providing daily free opportunities, encouraging greater activity and prolonging session durations. To maintain enthusiasm, the system also includes deposit-linked incentives that reward players at key deposit milestones.
Moreover, the flexible design allows for seamless integration of casino and sports rewards across various platforms. The gameplay offers fresh experiences daily with new maps and challenges, significantly boosting its replay value.
Yoel Zuckerberg, the Chief Product Officer at Soft2Bet, remarked on this development, saying, “Our Seasonal Christmas engine marks a significant step in our goal to provide engaging gamification tools that benefit both players and operators aiming for growth.”
He further explained that their latest product builds on the success of previous MEGA engines, providing festive enjoyment while delivering measurable outcomes for partners.
Zuckerberg shared his insights with SBC during the SBC Summit in Lisbon, highlighting the critical role of personalization in creating captivating products.
Earlier, the focus was on Soft2Bet’s innovative Bonus Dice gamification engine, launched in August. Zuckerberg elaborated, “We designed Bonus Dice to improve player retention. Our brands show that customers crave gamification to enhance player lifetime value, prompting us to develop these mechanics for both our B2C and B2B associates.”
He added that there are plans to introduce additional features, emphasizing that future gamification products will likely evolve towards facilitating interactions among players, peer-to-peer. This represents the next frontier of gamification, a vision actively being pursued by Soft2Bet.