Slot suppliers continue to enhance their use of promotional tools to boost player engagement and maintain operator retention rates. These tools offer an alternative way to deliver captivating gameplay. In the first part of a special report, CasinoBeats engaged with Michael Tadross, Director of Account Management at Playson, Marcin Trafiałek, Promo Tools Specialist at Wazdan, Adam Wilson, CEO at Splash Tech, and Katarzyna Pysz, Head of Gamification at 3 Oaks Gaming. The discussion focused on how suppliers innovate and diversify their portfolios to create novel experiences for slot enthusiasts.
**CasinoBeats:** ** With promotional tools now a standard in the industry, how have you diversified your offerings?**
**Michael Tadross, Playson:** We boast a broad array of promotional tools with five distinct features driven by seven different mechanics. This diversity allows us to provide a variety of engaging formats tailored to player preferences. Operating in over 20 regulated markets, we’ve integrated compliance functionalities like opt-in/out options, age filters, and fixed spins. Innovation is our focus, exemplified by our latest tool, Reel of Fortune, which rewards loyalty and collects coins to extend player engagement. While we pioneer new trends, we continue refining established tools like jackpot games.
**Marcin Trafiałek, Wazdan:** In a market where promotional tools are ubiquitous, simplicity and efficiency are crucial. At Wazdan, our tools are designed for easy operator integration and enhanced player experiences. Simplicity ensures smooth cooperation and measurable results.
**Adam Wilson, Splash Tech:** Keeping up with industry trends is essential for meeting operator needs in player acquisition, retention, and cross-sell. Splash Tech invests in mini-games that offer free spins and promote exclusive in-house games—giving players a risk-free way to explore new titles and rewarding them, incentivizing engagement.
**Katarzyna Pysz, 3 Oaks Gaming:** Promotional tools are pervasive across industries. At 3 Oaks Gaming, we stand out by merging entertainment, design, and surprise to create unique experiences. Our Flip to Win cards, inspired by traditional lotteries, reward players who find matching cards. This flexible feature adapts to different preferences, while our Tournament Series offers multi-stage competitions for significant prizes.
**CasinoBeats:** **How do your promotional tools support player acquisition and retention?**
**Marcin Trafiałek, Wazdan:** Our Jackpot Rain tool continuously engages players with rewarding experiences. Mystery Drop empowers players, enhancing engagement and satisfaction. These tools foster loyalty and make each spin impactful.
**Adam Wilson, Splash Tech:** Mini-games are dual-purpose, aiding both acquisition and retention. They are tailored through dynamic segmentation, offering enticing rewards to beginners and gamified journeys to returning players. This strategy ensures the right rewards reach the right users, positively impacting operators’ outcomes.
**Katarzyna Pysz, 3 Oaks Gaming:** Free bets effectively attract players, and we offer flexible free bets that respect players’ control over their stakes. We prioritize high-quality player experiences, focusing on engagement through tools like Lucky Drop that motivate with diverse rewards. Our Tournament Series maintains player interest by rewarding repeated participation and leaderboard achievements.
**Michael Tadross, Playson:** Our tools enhance acquisition and retention by delivering diverse, rewarding experiences. For acquisition, free spins attract newcomers, while tools like Reel of Fortune and Cash Blast offer competitive gameplay and additional cash prizes. Our network promotions, with substantial prize pools, sustain engagement through lucrative opportunities. The flexible 15-minute setup time allows operators to adapt quickly to market changes and player demands.