Digital marketing agency Revpanda has acquired Leetz Media for an undisclosed fee and restructured as Revpanda Group.
The deal will see the pair “deliver even greater value to [their] partners”, according to the business.
Revpanda offers direct traffic acquisition through SEO, payment method testing and block monitoring, and counts firms such as Entain, Evolution and SOFTSWISS as clients.
The business, which was co-founded by Barb Tasci and Emre Goktas, will now be comprised of two arms – Revpanda Agency and Revpanda Media – to be formed out of Leetz Media.
Leetz Media, which is based out of the Latvian capital of Riga, was launched by Arnis Surgovts and runs 10 affiliate sites, including Turbico and CasinoChimp.
Revpanda Group said: “This strategic approach enables Revpanda Group to deliver even greater value to our partners.
“By amplifying our ability to drive both direct and affiliated traffic, we will now not only be improving lead quality, but also significantly increasing player value through retention, and product improvements.”
Goktas talked up the acquisition as he explained: “Leetz Media has been a trusted partner for years, and their expertise in affiliate marketing is second to none.
“Welcoming them into the Revpanda team was a natural progression, and with our combined services, we’re excited to bring operators better player acquisition and higher player value.”
Surgovts expressed a similar sentiment, adding: “We’ve always admired Revpanda’s innovative approach and are thrilled to be part of their journey.
“Together, we’ll continue to set new benchmarks in the igaming industry by generating even better quality traffic and higher ROI for operators.”
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