**Peter & Sons Extends Slot Game Reach Through New Partnership with 32Red**
Peter & Sons has broadened the availability of its slot games by entering into a new partnership with 32Red.
Key titles featured in this collaboration include Barbarossa and the soon-to-be-launched Steamworks: The Workshop.
Adam Newnham, Commercial Operations Manager at Kindred Group, the parent company of 32Red, expressed excitement about the partnership, stating, “Peter & Sons is a thrilling studio that excels in pushing creative boundaries with their original and avant-garde ideas. Each of their games is a masterpiece, and we eagerly await our players’ reactions at 32Red.”
This agreement follows shortly after a global distribution deal with casino supply powerhouse Light & Wonder, which was announced earlier this month.
Yann Bautista, Commercial Director and Founder at Peter & Sons, remarked, “32Red, along with their parent company, Kindred Group, are prominent operators in major regulated markets. This partnership represents another significant achievement in the Peter & Sons journey. We look forward to strengthening this collaboration by delivering cutting-edge content for years to come.”
In a recent interview with CasinoBeats, Bautista shared a positive vision for the future, focusing on the expansion opportunities for Peter & Sons.
He highlighted that “while direct integration is our preferred method for global expansion due to enhanced control and customization, it is not always practical in swiftly evolving markets.
“Therefore, collaborations with aggregators often provide the most efficient route for rapid expansion, allowing us to access a broader audience more swiftly while ensuring compliance across multiple regions.”
He also provided insights into what the future may hold for Peter & Sons, suggesting that there is potential beyond just traditional slot offerings.
“This year, we have seen major releases such as the anticipated sequel, Barbarossa Revenge, and Muddy Waters, both receiving positive market feedback,” Bautista stated.
“We have diversified beyond traditional slots, exploring new game types like scratch cards and instant games to appeal to a wider audience.
“This year introduced major titles, and our upcoming releases are building excitement with their distinctive style and innovative features.”