This report analyses key igaming metrics, comparing trends in Brazil against the global average. The analysis covers the 12-month period from May 2025 to May 2026 and is based on data from an average of 5.5 million active players per month in Brazil and 30 million globally. The metrics examined include deposit amounts, casino and sports betting volumes, player growth trends, customer retention rates, and player activity levels.
Key findings and insights
- Monetisation opportunity: Brazilian players are much more active than the global average. Local operators don’t necessarily need to focus on acquisition, but rather on attracting more robust deposits and betting value through relevant offers and personalised incentives.
- Loyalty advantage: Brazil closed May 2026 at 82% retention, well above the global rate of 71%, suggesting that Brazilian players are more likely to remain active and stay loyal once impacted by a brand.
- Sports push: Despite seasonality, sports betting still has a lot of room for growth, especially during local and international events such as the World Cup and finals of major championships like the NBA and the Champions League. Operators who track preferences and build personalised customer journeys will increase monetisation during these periods.
Brazil versus global: monthly average deposit amount
Brazil remained below the global benchmark, with a 12-month trailing average of $160 compared with $318 globally. However, Brazil showed a gradual improvement from the lower levels seen in June 2025, stabilising above $170 almost every month from December 2025 onward. In the most recent month, Brazil was essentially stable, while global deposits increased from $329 to $335.
Overall averages:
- Brazil:
May 2026: $172
12-month trailing average: $160 - Global:
May 2026: $335
12-month trailing average: $318
Definition of average deposit amount: The average deposit amount is calculated by taking the total sum of all deposits and dividing it by the number of sports and casino bettors (players) who have made at least one deposit.
Brazil versus global: average monthly casino betting amount
Over the period, Brazil remained relatively stable, with a 12-month trailing average of $529, while global casino betting stayed consistently above this mark, reaching a 12-month trailing average of $2,459. In May 2026, Brazil decreased slightly from $547 to $516, while the global benchmark rose from $2,442 to $2,521.
Overall averages:
- Brazil:
May 2026: $516
12-month trailing average: $529 - Global:
May 2026: $2,521
12-month trailing average: $2,459
Definition of total monthly casino bet amount: The average casino betting amount is calculated by dividing the total sum of all casino bets by the number of bettors who placed at least one casino bet.
Brazil versus global: casino bettors growth trend
This chart compares whether the number of casino bettors in each market grew or declined relative to May 2025, considered the 100% baseline. Over the period, global casino bettors growth was consistently higher than Brazil’s, averaging 113% of the baseline, while Brazil averaged 104%.
Since December 2025, Brazil has stayed above the May 2025 baseline, dropping from 108% in April 2026 to 101% in May 2026. Global casino took the opposite direction, increasing from 118% to 123% of the baseline in May 2026, reaching its highest level in the period.
Overall averages:
- Brazil:
May 2026: 101%
12-month trailing average: 104% - Global:
May 2026: 123%
12-month trailing average: 113%
Definition of casino bettors growth trend: the growth of the number of active casino bettors over the last 12-month period. It uses the first month of the analysed period as a baseline (100%) and shows the percentage change in the number of active players each subsequent month for both the Brazil and global markets.
Brazil versus global: total monthly sports betting amount
Brazil remained below the global benchmark throughout the period, averaging $350 compared with $532 globally. The gap is narrower than in casino betting. In May 2026, both markets softened, with Brazil remaining above its own trailing average and May 2025 level, indicating that sports betting is in a general upward trend.
Overall averages:
- Brazil:
May 2026: $359
12-month trailing average: $350 - Global:
May 2026: $504
12-month trailing average: $532
Definition of total monthly sport bet amount: The average sport betting amount is the total sum of all sports bets divided by the number of bettors who have placed at least one sports bet.
Brazil versus global: sports bettors growth trend
This chart compares whether the number of sports bettors in each market grew or declined relative to May 2025, considered the 100% baseline. Brazil showed a stronger and more fluctuating performance than the global benchmark, staying above the baseline throughout most of the period. In May 2026, Brazil saw a decline from 117% to 109%, while global sports bettors growth slipped only slightly from 103% to 102%.
Overall averages:
- Brazil:
May 2026: 109%
12-month trailing average: 110% - Global:
May 2026: 102%
12-month trailing average: 108%
Definition of sports bettors growth trend: the growth of the number of active sports bettors over the last 12-month period. It uses the first month of the analysed period as a baseline (100%) and shows the percentage change in the number of active players each subsequent month for both the Brazil and global markets.
Brazil versus global: average number of activity days per active player
Brazil significantly outperformed the global benchmark throughout the period, with a 12-month trailing average of 12.9 activity days, compared with 7.8 globally. The Brazilian market showed some fluctuation, but it has shown an upward trend since September 2025. In May 2026, Brazil increased from 13.8 to 14.4 activity days, returning to the same level seen at the beginning of the period. Global activity slightly declined from 7.9 to 7.8 days.
Overall averages:
- Brazil:
May 2026: 14.4 activity days
12-month trailing average: 12.9 activity days
- Global:
May 2026: 7.8 activity days
12-month trailing average: 7.8 activity days
Definition of average activity days: The average number of activity days is the total number of activity days divided by the number of bettors who have at least one activity day.
Brazil versus global: average active customer retention rate
Brazil maintained a clear retention advantage across most of the period, with a 12-month trailing average of 78%, compared with 70% globally. The main exception was December 2025, when Brazil fell sharply to 67%, below the global rate of 71%. In May 2026, Brazil remained stable at 82%, the same level as April and above its 12-month trailing average. Global retention declined slightly from 72% to 71%.
Overall averages:
- Brazil:
May 2026: 82%
12-month trailing average: 78% - Global:
- May 2026: 71%
- 12-month trailing average: 70%
The post Optimove: Brazil customer retention “well above the global rate” at the end of May first appeared on EGR Intel.
The South American country significantly outperformed the global benchmark with a 12-month trailing average of 12.9 activity days, compared with 7.8 globally, finds research analyst Roni Karmi
The post Optimove: Brazil customer retention “well above the global rate” at the end of May first appeared on EGR Intel.