In November, oddschecker achieved its highest implied net margin for 2024, surpassing the previous peak from October, marking the best performance since January 2021.
The company highlighted that the fourth quarter was proving to be highly lucrative for bookmakers due to consecutive months of favorable outcomes for operators. They noted that in November, only 44% of favorites won in the Premier League, the lowest percentage since October 2020.
Oddschecker commented, “The lackluster performance of reigning champions Man City, with five defeats in six matches, along with Erling Haaland’s goal drought, were key factors.”
The average odds for winning accumulators across all 10 Premier League results for a weekend across seven major bookmakers were notably three times higher than the previous season’s average.
Unexpected outcomes, such as Bournemouth defeating Man City, Ipswich’s upset against Spurs, and Spurs’ victory over Man City, were highlighted as significant influences, according to the affiliate.
Oddschecker reported an 85% increase in registrations in November compared to the same period the previous year and a 24% rise from October, driven by events featuring influencers and special TV programs. A boxing match between Jake Paul and Mike Tyson attracted considerable attention, drawing over 200,000 unique users to oddschecker’s boxing pages.
Although criticized by boxing enthusiasts and streamed on Netflix, the event was oddschecker’s seventh most successful boxing acquisition in the company’s history, surpassed only by Floyd Mayweather vs. Conor McGregor in August 2017 and the Deontay Wilder vs. Tyson Fury rematch in February 2020.
Moreover, 180,000 visitors showed interest in oddschecker’s TV betting markets, drawn to events like ‘I’m A Celebrity winner’ and ‘Next Match of The Day presenter.’
The US presidential election was another driver of traffic, with November 5th representing 7% of the month’s registrations.
In other noteworthy developments for the month, talkSPORT Bet experienced a 224% increase in acquisition compared to October, and William Hill’s clickshare across all markets rose by 1.2 percentage points in November. William Hill also saw a 2.3 percentage point increase in betshare from October, demonstrating strong performance for the evoke-owned brand. Their ‘Bet £10 get £60 in free bets’ promotion outperformed offers from Betfred and Betfair.
Sporting Index led the way in registration-to-first-time depositor conversion, boasting a rate of 86% compared to a site average of 67%.
In the month of November, oddschecker attracted 2.7 million unique users from the UK and Ireland, while WhoScored.com garnered 1.6 million users globally.
The original article, “Oddschecker insights: Favourites falter to set up a magnificent Q4 margin,” was initially published on EGR Intel.