German sports enthusiasts now have the opportunity to place bets with LeoVegas Group, which has expanded its offerings by introducing a sportsbook alongside its existing virtual slot machines in the region.
With a license obtained in 2023, LeoVegas is set to roll out its sportsbook throughout all sixteen states in Germany, one of Europe’s largest online gaming markets.
To boost the visibility of its sportsbook among German consumers, LeoVegas plans to debut a marketing campaign called “Thrill Seeker” in December. This campaign will be featured on various platforms, including TV, programmatic ads, and partner channels.
Gustaf Hagman, the CEO of LeoVegas Group, expressed enthusiasm about this development, saying, “Introducing our sportsbook in Germany marks an exciting milestone for LeoVegas Group as we continue to expand our reach. Germany stands as a premier sports nation in Europe, and we are certain that players will appreciate LeoVegas.de as a comprehensive destination for unparalleled online gaming experiences.”
The Stockholm-based online gambling company secured a GGL license in 2023, which facilitated the launch of its slot offerings across Germany.
Hagman applauded the achievement and remarked, “We are eager to introduce LeoVegas to the German market under the new national license. Leveraging our expertise in regulated markets, we aim to provide an exceptional igaming experience while ensuring robust consumer protection.”