The Dutch gambling regulator, Kansspelautoriteit (KSA), has introduced a new campaign aimed at boosting awareness of player self-exclusion measures. This initiative, themed “Pack your life again, take a gambling stop,” builds upon the KSA’s previous efforts to market the national CRUKS self-exclusion registry, which started last year.
Targeting young adults who may be prone to gambling issues, the campaign primarily utilizes social media platforms instead of traditional media channels for its outreach. Through online videos, social media ads, and posts, the campaign features young individuals engaging in social interactions, highlighting the significance of personal relationships and the potential negative impact of uncontrolled gambling.
Launched in 2021 as part of the Remote Gambling Act (KOA), CRUKS is a tool operated by KSA to oversee the online gambling sector in the Netherlands. According to the legislation, all online gambling operators must verify that new participants are not registered with CRUKS before allowing them access to their platforms.
The KOA is under review, following an evaluation of its regulatory framework by the Research Agency for Justice and Security. This evaluation pointed out policy gaps in fostering a responsible gambling setting. The reforms are being led by Teun Struycken, the Dutch Secretary of State for Legal Protections, who is focused on addressing the inconsistencies in the responsibilities of license holders as the new year approaches.