**Kindred Unveils Sportsbook Platform in Estonia**
Kindred has unveiled its new Kindred Sportsbook Platform (KSP) in Estonia’s regulated market.
This launch is a significant step in Kindred’s strategy to create proprietary solutions, allowing it to have complete control over its offerings and reduce dependence on external providers.
In its first week in Estonia, the sportsbook offered customized profit boosts and rewards related to local sports teams and events, including the EuroBasket game and a tennis exhibition match at the Tallinn Unibet Arena.
KSP emphasizes an enhanced user experience, featuring BetBuilder and seamless platform transition to reduce customer inconveniences.
The platform also offers dynamic cash-out options and region-specific odds adjustments, which align with local initiatives, supporting Kindred in scaling KSP across other markets.
“As we celebrate this success, our focus remains on the journey ahead. We are crafting a premier sportsbook that reflects Kindred’s commitment to innovation, responsibility, and excellence,” the company stated.
“The launch of KSP in Estonia signifies more than just technological progress; it showcases the potential of purposeful innovation. We’re thrilled to continue providing a top-tier sports betting experience to our customers across different markets.”
Kindred is set to navigate Estonia’s evolving Advertisement Act regulations, which ban influencer participation in gambling promotions, to effectively market its KSP product in the country.