Kambi has unveiled a new brand identity which reflects its “vision for the future of sports betting and the role it will play in shaping it”, the supplier said.
The firm will adopt the ‘Powerful Network. Proven Edge’ slogan moving forward, with the change labelled as “more than just a visual refresh”.
Kambi noted the refreshed branding also “marks the union of capabilities from across the Kambi Group, with Kambi’s sportsbook technology, Tzeract’s AI trading platform, Shape Games’ frontend technology and Abios’ esports business now operating under a single Kambi brand”.
Kambi has been focused on adding more modular capabilities to its offering as more operators continue to take tech in-house.
That approach saw the launch of Odds Feed+ in 2024, which sits alongside the supplier’s turnkey sportsbook as its two primary products.
Tzeract was launched in 2023 as Kambi further dipped its toes into AI-powered trading. Shape Games was snapped up in 2022 for an initial €38.5m and Abios was acquired in 2021 for an initial SEK150m, with SEK120m in earnouts baked in.
Both Abios and Shape Games founding execs have since moved on from Kambi, including Shape Games CEO Christian Risom who left in 2023 and Abios co-founder and managing director Anton Janér leaving earlier this year.
In addition to launching on the Kambi website, the revamped branding will feature across the firm’s global channels, and will also be deployed at industry events, starting this month.
The refresh places a heavy emphasis on the use of AI and how operators can be best placed to make use of the technology.
CEO Werner Becher previously spoke to EGR about how AI is set to eliminate the need for human traders across the industry.
A Kambi statement read: “The industry is entering a period of major change. Advances in AI are transforming what can be priced, traded and delivered, while player expectations continue to evolve towards experiences that are more personal, more engaging and more responsive.
“Kambi believes the operators best placed to succeed in this environment will be those able to turn technology, data and intelligence into a genuine competitive advantage. It is within this evolving landscape where Kambi provides a unique edge.
“Looking ahead, Kambi sees AI as one of the most significant opportunities in the industry’s history.”
The supplier has partnered with more than 70 operators across over 100 regulated markets worldwide, offering its sportsbook platform and Odds Feed+ data service.
Regarding the brand refresh, Becher said: “Kambi is driving sports betting into a new era. AI is changing what’s possible, player expectations are evolving and operators need partners that can help them adapt and stay ahead.
“We’ve spent years building the technology, expertise and capabilities needed for that future. Today, we’re bringing that story together under one Kambi brand. ‘Powerful Network. Proven Edge’ captures what makes Kambi different.
“Our network gives us unique insight. Our technology turns that insight into innovation. And our expertise helps operators create better experiences for their players. Together, those strengths give our partners an edge today while helping them prepare for what comes next.”
Kambi reported revenue of €45.9m (£35.1m) for the second quarter of 2026, representing a 13.5% increase year on year aided by the its performance during the World Cup.
The firm’s bet builder offering proved to be increasingly influential, accounting for 35% of all bets during the tournament and 22% of all live bets – up from 3% during the 2022 World Cup.
Kambi opened the doors to its new Southwark office in May, ending the 10-year stay at its previous Hammersmith location.
The post Kambi unveils refreshed brand identity as emphasis continues to shift to AI first appeared on EGR Intel.
Supplier to prominently display the ‘Powerful Network. Proven Edge’ motto across all channels moving forward, representing the company’s “vision for the future of sports betting”
The post Kambi unveils refreshed brand identity as emphasis continues to shift to AI first appeared on EGR Intel.