As the competition heats up in the world of sports betting, it’s crucial for operators to offer innovative and comprehensive products that keep players interested and returning. This is where Kambi steps in with its latest offering, the Odds Feed+ product. Renowned for its leading sportsbook solutions, including the Turnkey Sportsbook and their award-winning Bet Builder, Kambi is empowering operators to succeed with top-tier sports betting solutions.
Simon Noy, Kambi’s Senior Vice President of Trading, highlights the numerous advantages of Odds Feed+, its flexible features for operators, and the essential role of Kambi’s Turnkey Sportsbook in creating a leading sports betting experience.
**SBC:** Could you elaborate on the main features and functions of the Odds Feed+ product?
**Simon Noy:** Odds Feed+ is an exciting new addition to our range of modular services, designed for seamless integration into any sportsbook through a single API. Once integrated, operators can significantly enhance their sportsbooks by utilizing Kambi’s extensive selection of high-caliber odds. Whether an operator wishes to broaden its market offerings or boost the precision of its odds, Odds Feed+ offers a simple and efficient way to elevate their sportsbook.
The flexibility provided by Odds Feed+ allows operators to tailor a unique package of traded odds, using Kambi’s extensive library that covers a wide variety of sports, leagues, and markets, including esports and AI-driven odds. What truly distinguishes Odds Feed+ is the extensive benefits it gains from Kambi’s global network of partners. By aggregating data from billions of annual bets, we provide high-quality odds backed by solid pricing and trading techniques.
**SBC:** How does Odds Feed+ ensure the accuracy and dependability of the odds supplied to its partners?
**SN:** Our odds, available via Odds Feed+, are neither simple averages nor midpoint figures. They are expertly crafted and traded through the vast volume of bets handled via our Turnkey Sportsbook. Consequently, Odds Feed+ delivers unmatched accuracy and reliability, powered by cutting-edge technology, expert supervision, and a robust infrastructure that has been industry-leading for over a decade. The massive volume of annual bets we process gives us a rich source of data and experience to fine-tune our trading models for maximum accuracy and consistency across all markets. Even if we enter a new market, our Turnkey product provides us with the necessary insights to proceed confidently.
**SBC:** Why did Kambi choose to provide modular services such as Odds Feed+?
**SN:** Even the top-tier sports betting operators who are investing in in-house platform developments tend to outsource certain elements of their sportsbooks. This trend inspired the creation of Odds Feed+ as an independent product, enabling us to cater to operators seeking selected solutions while continuing to offer our comprehensive Turnkey Sportsbook for broader needs. Our recent Odds Feed+ collaborations illustrate how operators can easily integrate and enhance their existing offerings without needing a complete sportsbook overhaul.
The industry’s demand for flexible market solutions highlights the importance of tailored products. Odds Feed+ embodies this with its modular design, assisting operators in differentiating their sportsbooks, targeting specialized markets, and leveraging advanced technology in line with their brand identity and strategic aims.
**SBC:** Are there any planned updates or new features for Odds Feed+ to enhance its appeal?
**SN:** We see increasing interest in Odds Feed+ through our recent partnerships, and we plan to continue enhancing its value for operators. By integrating Odds Feed+ with existing sportsbooks, we gather valuable insights that help us refine the process for future collaborators. This includes offering data-driven metrics such as player engagement, assisting partners in optimizing their services based on betting behaviors.
A significant upcoming enhancement will integrate a Bet Builder feed into Odds Feed+. Recognized as one of the industry’s top options, our Bet Builder will provide Odds Feed+ partners with a vital tool for immediate and sustained success. In today’s market, having a high-quality Bet Builder is crucial, and this addition will further boost the product’s appeal and effectiveness.