MLB Players, Inc. and OneTeam Partners have announced a long-term agreement with Hard Rock Digital to integrate official MLB player imagery into the Hard Rock Bet platform, designating it as an officially licensed sportsbook of MLB Players, Inc.
The rollout, live for the 2026 season, embeds player headshots across profiles and prop betting markets on Hard Rock Bet’s digital and retail platforms in North America. The integration is designed to make the betting interface more intuitive and visually engaging, while placing players more prominently within the experience.
Beyond the core product, the deal enables Hard Rock Bet to use MLB player name, image and likeness across its wider marketing and retail ecosystem, expanding visibility for players and strengthening fan engagement. Mike Primeaux, Executive Managing Director and COO of Hard Rock Digital, said official player content would “elevate the product experience and strengthen fan engagement.”
Evan Kaplan, President of MLB Players, Inc., added that the partnership reflects a broader shift in sports betting toward more recognisable, player-led experiences. The agreement was facilitated by OneTeam Partners, which acts as the group licensing partner for MLB Players, Inc.
The post Hard Rock Bet integrates MLB player imagery under new licensing deal appeared first on G3 Newswire.
MLB Players, Inc. and OneTeam Partners have announced a long-term agreement with Hard Rock Digital to integrate official MLB player imagery into the Hard Rock Bet platform, designating it as an officially licensed sportsbook of MLB Players, Inc. The rollout, live for the 2026 season, embeds player headshots across profiles and prop betting markets on Hard Rock Bet’s digital and…
The post Hard Rock Bet integrates MLB player imagery under new licensing deal appeared first on G3 Newswire.