GR8 Tech has enhanced its technical framework by incorporating new automated server setups to improve the user experience for its clients in Asia.
This upgrade facilitates rapid platform deployment across various markets, ensuring optimized, high-performance experiences for users in Asia, even during major sports events like the World Cup or IPL.
Artur Ashyrov, GR8 Tech’s CTO and Deputy CEO, expressed: “Expanding into Asia represents a crucial project for GR8 Tech. Our SRE, Sportsbook, and Platform teams have collaborated closely to implement the solution, achieving significant enhancements in web performance and enabling faster market introductions.”
He added, “This project shows the type of teamwork that inspires us, utilizing our collective strengths to create high-performance infrastructure and cement our leading position in vital Asian markets.”
GR8 Tech explained that previously, the platform’s performance on the continent was hindered due to reliance on centralized servers in Frankfurt, leading to delays affecting user experience.
In response, the company overhauled its platform structure by offering its primary frontend as an independent solution and setting up a dedicated data center in Asia.
“Our expansion into Asia is not just a strategic initiative but a chance to set a new benchmark in igaming,” commented Yevhen Krazhan, CBDO at GR8 Tech.
“This move helps us better fulfill client expectations, offering reliable performance that fosters trust and increases engagement.”
Earlier this month, Oleksandr Feshchenko, Deputy CEO & CRO at [GR8 Tech](https://sbcdirectory.com//company/gr8-tech), talked with [SBC News](https://sbcnews.co.uk/technology/2024/11/08/gr8-tech-personalisation-2/) about how operators must become much more adept at employing customization and personalization techniques, which can drive a 40% or higher increase in players’ lifetime value.
He stated, “Personalization is crucial for enhancing both acquisition and retention. When asked if personalization is the next step that could propel the industry to new heights, Feshchenko affirmed it could.”
“Operators skilled at tailoring their products and content to different audience segments spend less on attracting new users and generate more revenue from their existing user base.”