Fortuna Entertainment Group (FEG) has rolled out an international brand campaign, ‘Feel the Thrill’, as it aims to deliver a “unified and emotionally driven brand approach”.
The Czechia-based operator, which runs multiple brands, will launch the campaign across various channels and mediums.
Ads will air across TV and digital and will be complemented by an out-of-home push, sponsorship and “experiential activation”, FEG confirmed.
The ‘Feel the Thrill’ brand will be the overarching theme across FEG’s markets, with local teams able to “develop their own stories while staying anchored in a shared concept”.
FEG runs Fortuna (Czechia, Poland, Slovakia and Romania), PSK (Croatia), Casa Pariurilor (Romania) and Lob (Montenegro).
The privately owned business agreed to take a 70% stake in Lithuania market leader TOPsport in March in an undisclosed deal.
Bosses said the new ad campaign taps into the notion that the “excitement of sport and entertainment should be accessible to everyone”.
The operator also said the shift marked a return to “stronger storytelling” and a move away from short-form content in a bid to build stronger ties with consumers.
As part of the launch, 15-second, 30-second and 45-second spots have been released.
The 15-second spot focuses on the Mexican Wave, ending with a hairdressing mishap, while the 30-second clip follows a taxi speeding through sports scenes in a city.
The 45-second ad sees the same taxi driver chase down a passenger after leaving his phone in the cab, culminating in a crowd watching a game downtown.
The group-wide shift comes after Fortuna Romania pushed out a local campaign as recently as January.
Dieter John, FEG CEO, said: “With ‘Feel the Thrill’, we are creating a more uniform, consistent and scalable way to present our brand across markets.
“At the same time, we want to make it easier for a broader audience to connect and engage with the excitement our comprehensive products offer, not only core sports fans, but anyone looking for engaging entertainment.”
Carlo Fontana, FEG chief commercial officer, added: “This is about creating a more unified approach to communication across the group.
“One strong idea, executed consistently across markets, but flexible enough to reflect local context. It allows us to build recognisable brand equity while staying relevant for customers in each country.”
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Pan-European omnichannel operator reveals revamped marketing efforts with TV, digital and out-of-home push
The post Fortuna Entertainment Group unveils new ‘Feel the Thrill’ ad campaign first appeared on EGR Intel.