Super is set to acquire Romanian tech firm Crafting Technologies and embark on a hiring drive to build out a new tech hub in the city of Cluj-Napoca, EGR can exclusively reveal.
The Romanian tech base will add to the Superbet parent’s existing hubs in Croatia, Spain, Netherlands, the UK and Brazil.
Super said it would also bolster headcount in the Romania hub by an initial 50 staff.
Crafting Technologies works across multiple technology functions, including software engineering, generative AI, cloud migrations and payment processing services.
The business was founded 11 years ago by Călin Crișan and Gabriel Bota, a pair of graduates from the Technical University of Cluj-Napoca.
Crafting Technologies, which has a headcount of around 30 staff, states it can “deliver fault-tolerant solutions trusted across fintech, telecom, sports and enterprise”.
The acquisition, which remains undisclosed, is subject to standard, customary closing conditions.
“This strategic move will reinforce Super’s commitment to investing in high quality talent, building scalable technology platforms, and expanding its European technology footprint, with Romania playing a central role in the company’s future growth,” a Super statement read.
Super has a headquarters in the Romanian capital of Bucharest, with the new tech hub in the northwest of the country bolstering its presence.
Cluj-Napoca is also home to Betfair Romania Development, the Flutter Entertainment-owned division, which includes 2,000 staff and powers vast swathes of the operator’s tech capabilities.
Aggregation platform Games Valley is also based out of the city, which has a metropolitan population of around 425,000 people.
Alongside the tech hubs, Super also has offices in Malta, Greece, Poland, Gibraltar, Cyprus, Belgium and Serbia.
The acquisition marks the second Super has sanctioned this year after it announced a deal to acquire fellow Romanian operator MaxBet in February.
Super, which rebranded from Superbet last year but retains the latter moniker for its B2C operations, secured a €1.3bn refinancing agreement with Blackstone in February 2025.
Albert Simsensohn, Super deputy CEO, said: “We are confident that Romania’s mature and competitive technology ecosystem provides access to specialised engineering capabilities essential for Super’s future roadmap.
“Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.
“Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”
Crafting Software co-founder Bota added: “Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships.
“What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses.
“Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed and building reliable technology that can scale over time.
“We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”
The post Exclusive: Super to acquire Crafting Technologies and launch Cluj-Napoca tech hub first appeared on EGR Intel.
Superbet parent company agrees undisclosed deal to snap up app and software experts, marking its second M&A move of 2026 after MaxBet acquisition
The post Exclusive: Super to acquire Crafting Technologies and launch Cluj-Napoca tech hub first appeared on EGR Intel.