Super has been added to the European Gaming and Betting Association’s (EGBA) board of directors, becoming the fifth operator to secure a seat at the trade body’s top table.
The firm, which runs the Superbet B2C brand, will join Flutter, Entain, bet365 and FDJ United on the board.
Super first joined the EGBA as a member ins October 2024, with the trade body referencing the Romania-based operator’s “growing contribution” to its efforts since then.
Board members at the EGBA play a role in “guiding the association’s strategic direction and its work to raise industry standards”.
The Brussels-based trade body’s membership accounts for around 30% of Europe’s online gambling gross gaming revenue.
Other signed up members of the EGBA include Betsson, evoke, LeoVegas Group and Tipico.
The EGBA also has a range of non-operator partners, dubbed affiliate members, including Aircash, Sumsub and Yaspa.
In June, the EGBA welcomed the publications of the European standard on markets of harm in gambling.
The association has also filed a complaint with the Bank of Lithuania against payment provider Walletto over processing payments linked to unlicensed operators.
Last month, EGR exclusively revealed that Super was to acquire Crafting Technologies and build a new tech hub in the Romanian city of Cluj-Napoca.
Borut Petek, Super chief global affairs officer, described joining the EGBA board as “an important milestone” for the operator.
“More importantly, it reflects our belief that a strong and trusted industry can only thrive within a robust and well-functioning regulatory framework,” he said.
“Europe has the opportunity to set the global benchmark for a well-regulated gambling and betting market.
“Achieving this requires close cooperation between operators, regulators and policymakers, a commitment to continuously raising standards, and a shared determination to strengthen consumer protection, reinforce market integrity, tackle illegal gambling and ensure that regulated operators remain the safest choice for consumers.
“We are honoured to join the board and look forward to working closely with our fellow board members to advance policies that promote high regulatory standards, support sustainable growth and help shape the future of Europe’s regulated gambling and betting market.”
Maarten Haijer, EGBA secretary general, added: “Since joining EGBA, Super has been an active and committed member, and we’re delighted to welcome them to our board.
“Their perspective and market expertise will be a valuable addition as we continue to promote high industry standards and a safe, competitive and well-regulated online gambling environment in Europe.”
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European trade association elevates Bucharest-based operator to board, reflecting the Superbet parent’s “growing contribution” to the body since 2024
The post EGBA adds Super to its board of directors first appeared on EGR Intel.