DraftKings has launched its in-house-built prediction markets exchange, DKeX, which the Boston-based giant said would allow it to “innovate more rapidly”.
DKeX, which will be integrated into the DraftKings ‘Super App’, launches as the operator continues to ramp up its DraftKings Predictions product.
DraftKings said the exchange would allow it to exert “greater ownership over content depth, operating economics, and the end-to-end customer experience”.
The announcement regarding DKeX contained a single reference to Railbird, the Commodity Futures Trading Commission-licensed exchange DraftKings acquired in 2025.
“DKeX leverages the technology and CFTC licence from DraftKings’ acquisition of Railbird Technologies,” DraftKings said.
The operator had previously said it would build out a prediction market product using Railbird.
DraftKings shares are up 2.4% in pre-market trading.
DraftKings Predictions launched via a partnership with CME Group, before integrating Crypto.com contracts.
In recent weeks, DraftKings Predictions has add sports combos, expanded its pre-game and in-play states and launched a dedicated World Cup hub.
On combos, DraftKings said that since their introduction in mid-May, more than 30% of customers have used the product.
New contracts include MLB player and futures markets, the NBA, NHL and No Runs First Inning (NRFI) baseball markets.
The launch of DKeX comes after DraftKings reported around $3.4bn in annualised customer volume and $11.3bn in annualised total trading volume for the week ending 21 June.
“The company expects continued growth throughout July, driven by ongoing enhancements to the platform, growing adoption of new event contracts and features such as combinations and heightened interest surrounding the World Cup,” DraftKings added.
Jason Robins, DraftKings CEO, said: “DraftKings is at its best when building innovative platforms that bring together technology, customer focus and world-class execution to shape the future of sports engagement.
“The momentum we’ve seen on DraftKings Predictions in recent months reflects the significant progress we’ve made in delivering a more seamless and connected experience for sports fans.
“DKeX provides a vertically integrated foundation for DraftKings Predictions, strengthening our prediction markets content and capabilities, giving us greater control over the technology that powers those offerings, and enabling us to move faster as we continue enhancing our unified app.”
Jeanine Hightower-Sellitto, DraftKings senior vice-president and general manager of prediction markets, added the release was a “major step forward”.
She continued: “The pace of development across [DraftKings] Predictions has been substantial, from expanding our event contract offerings to introducing key features like combos, which customers have quickly embraced.
“DKeX is the latest milestone in that progression and creates new opportunities to further expand the offering ahead of some of the biggest moments on the sports calendar.”
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DKeX to give the New York-listed giant “greater ownership over content depth, operating economics and the end-to-end customer experience” on DraftKings Predictions
The post DraftKings unveils proprietary prediction markets exchange powered by Railbird first appeared on EGR Intel.