Clever Advertising has taken a strategic stake in Polish affiliate iGaming Nuts for an undisclosed fee, with the firm flexing its rarely used M&A muscle in the process.
Clever Advertising, which came third in the EGR Power Affiliates 2026 ranking, has been typically averse to pursuing inorganic growth.
The Malta-headquartered firm said the investment would allow it to “grow its presence in Central and Eastern Europe by bringing iGaming Nuts’ Polish SEO portfolio into its global multi-channel network”.
Clever Advertising did not disclose the size of the stake nor the value of its investment.
Poland serves as iGaming Nuts’ primary market, although the affiliate also has operations in the UK, Spain and Italy, as well as a presence in Brazil, Romania, Colombia and the Netherlands.
Clever Advertising said Poland was a “complex” market, and that the stake in iGaming Nuts would allow the company to access a “stable stream of high-intent organic traffic in a market where paid acquisition costs move quickly”.
The pair also plan to launch a financial trading media vertical following the investment.
In 2025, Clever Advertising recorded 22.1 billion impressions, 1.5 million registrations and 727,000 first-time depositors for its operator partners.
Adam Bieliński heads up iGaming Nuts as CEO. He co-founded the business in 2017 with Karol Bieliński, originally named Mahalo Media, before rebranding to iGaming Nuts in 2023.
The CEO previously spent three-and-a-half years at Better Collective, while Karol Bieliński, serves as head of SEO.
The business has operational hubs in London and Gdańsk, runs more than 20 brands and has over 40 staff on its books.
The top brands include Poland-facing Legalni Buckmacherzy, ZKrainby NBA and Bukmacher Legalny.
Marcos Oliveira, Clever Advertising COO, said: “Poland is one of Europe’s most demanding regulated markets, and iGaming Nuts has the most solid base we could build on there.
“They lead in local SEO, they know the rules and they open commercial relationships that would take years to build alone. Together, we give our operator partners a compliant route into the market.”
Adam Bieliński added: “Working with Clever Advertising is a big step for our team and our users.
“We’ve built tools and content for Polish regulations and player preferences. With Clever Advertising’s infrastructure and scale behind us, we can develop our product faster, improve the user experience and strengthen our position in legal sports betting affiliate traffic in Poland.”
The post Clever Advertising snaps up strategic stake in iGaming Nuts first appeared on EGR Intel.
Privately owned affiliate ramps up European and Latam presence thanks to investment, as it cites iGaming Nut’s expertise in Poland as a key deal driver
The post Clever Advertising snaps up strategic stake in iGaming Nuts first appeared on EGR Intel.