BOYLE Sports has said it plans to grow the workforce at its Serbian tech hub by 30% in the coming months following a major hiring drive over the past year.
The Irish bookmaker has added more than 65 staff to its Belgrade office in the past 12 months and there are plans to further increase the headcount in the near future.
The hub, which is operated via BOYLE Sports subsidiary Greencastle Digital, was established in 2024. According to the Greencastle Digital website, 75 staff are already based out of Serbia.
BOYLE Sports said Serbia had become an “increasingly important technology hub for the gaming sector, with a deep pool of experienced developers and a mature local market”.
The business continued: “The location offers the right mix of technical talent, industry knowledge and infrastructure to support its continued investment in its scalable, high-quality technology capabilities.”
Other gambling companies to have a foothold in Serbia include Gambling.com Group, Relax Gaming and Stakelogic.
While also supporting BOYLE Sports’ tech ambitions, staffers in Belgrade work on the operator’s Peruvian brand, Timberazo, and startup studio S Gaming, which BOYLE Sports invested in three years ago.
Several job listings are live on the Greencastle Digital site, including head of cybersecurity and a head of engineering delivery.
The overall BOYLE Sports tech team, which includes employees in Ireland, the UK, Manila and Gibraltar, sits at around 213 staff. Within that figure, 127 employees work within the engineering department.
The headcount expansion plans come as BOYLE Sports works on “two major transformation programmes in parallel”.
On the backend, the operator is “migrating from a monolithic Oracle environment to a modern, event-driven architecture built on microservices”.
Meanwhile, on the frontend, plans are in place to unify 12 “fragmented applications” into a single page application.
Additionally, the group is shifting from manual to automated testing and reorganising the business around “a domain-driven model with full-stack, end-to-end ownership”.
As part of the shifts, the Dundalk-headquartered operator announced earlier this month it had partnered with AWS.
Bosses hailed the deal, citing improvements to its cloud infrastructure, data platform and AI uptake.
Jim Parkins, BOYLE Sports chief technology officer, said: “Serbia gives us access to exceptional technology talent, with the development experience and gaming-sector knowledge we need to support our continued growth.
“We have been deliberate in how we have built the team, and are delighted with the calibre of people on board.
“AI is changing how technology teams work and we are embracing that while simultaneously continuing to invest in people, because the strongest businesses will be those that combine smart technology with talented teams who know how to apply it.”
Last month, BOYLE Sports announced it will remain West Ham’s front-of-shirt sponsor for the 2026-27 season, after the London club was relegated to the Championship.
The post BOYLE Sports expands Serbia hub as part of “two major transformation programmes” first appeared on EGR Intel.
Omnichannel operator aims to increase headcount in Belgrade by 30% while performing frontend and backend overhauls
The post BOYLE Sports expands Serbia hub as part of “two major transformation programmes” first appeared on EGR Intel.