BOYLE Sports has become the latest operator to join the International Betting Integrity Association (IBIA), taking the total number of B2C partners to 74.
The Irish bookmaker will partner with the IBIA’s global monitoring and alert platform that monitors worldwide betting activity for suspicious patterns.
BOYLE Sports is headquartered in Dundalk, Ireland, and runs retail and online operations in the country and the UK.
The brand is also the front-of-shirt sponsor for West Ham United and holds other sponsorship deals across horseracing and greyhound racing.
The IBIA’s operator membership includes industry giants such as bet365, Flutter, Entain, DraftKings and Kaizen Gaming.
The body’s partnerships are split between B2C firms, suppliers and “associate members”.
Suppliers such as Kambi and Altenar are listed as members, while Genius Sports and Stats Perform are placed in the associate members bucket.
In Q1 2026, the IBIA reported 70 suspicious betting alerts from 10 different sports, with football (25) the biggest offender.
David Burgin, BOYLE Sports trading director, said: “Joining IBIA reflects our commitment to maintaining a secure, transparent and well-regulated betting environment across our operations.
“Integrity and responsible betting standards remain central to our approach, and we look forward to working alongside IBIA and its members to support efforts aimed at protecting consumers and safeguarding sport from betting-related corruption.”
Khalid Ali, IBIA CEO, added: “BOYLE Sports’ decision to join IBIA reflects a clear commitment to invest in effective sports integrity and customer protection measures.
“Collaboration between operators through IBIA plays a vital role in identifying, reporting and addressing suspicious betting activity.
“We are delighted to welcome BOYLE Sports to IBIA and look forward to working closely with the operator on betting integrity.”
Elsewhere, BOYLE Sports has added YouTuber Mark Goldbridge as a partner for the upcoming World Cup which kicks off on Thursday, 11 June.
Goldbridge, host of Manchester United fan channel The United Stand, and BOYLE Sports will collaborate on 32 branded watch-alongs throughout the tournament.
The operator has also drafted in talkSPORT host and TNT Sports presenter Olivia Buzaglo as its new football ambassador.
Speaking on the additions, BOYLE Sports director of brand Gill Blake-Swift said: “Olivia is the ideal fit for BOYLE Sports as we continue to strengthen our football content and ambassador portfolio.
“Mark Goldbridge represents everything we stand for as a brand – passion for sport, confidence in your opinions and a deep connection with fans.”
The post BOYLE Sports becomes latest member of the IBIA first appeared on EGR Intel.
Irish bookmaker joins the International Betting Integrity Association and ramps up its brand ambassador portfolio ahead of the World Cup
The post BOYLE Sports becomes latest member of the IBIA first appeared on EGR Intel.