**Betsson AB Observing Argentina’s Proposed Federal Bill on Gambling Restrictions**
Betsson AB is keeping a close eye on Argentina as a Federal Bill progresses that seeks to eliminate advertising and sponsorship for online gambling and sports betting. The Bill has recently passed the Chamber of Deputies and now awaits consideration by the Senate to establish federal laws targeting gambling promotions.
This legislation aims to eliminate gambling advertisements across all Argentine media outlets and public locations. Additionally, it intends to forbid sponsorships involving sports teams, including those affiliated with the Argentine Football Association (AFA).
A key aspect of the Bill involves curtailing public figures and influencers from promoting gambling on social media platforms.
In response, Betsson communicated with SBC, noting their careful monitoring of this legislative development. They emphasized their support for regulated online gaming markets that are not only fair and viable but also beneficial to the economic interests of various stakeholders, including sports teams and the broader community through tax contributions.
Betsson continued, advocating for an effective licensing system with sensible regulations to strike a balance between public issues and industry benefits. They expressed concern that broad prohibitions have historically failed to meet these goals, often leading to unlicensed and unregulated market activity.
There is unease among stakeholders about the Bill’s progression to the Senate without engaging licensed operators, sports bodies, or media proprietors in the discussion.
Supporters within the Deputies highlight the need for the Bill’s enactment in advance of Argentina’s mid-term legislative elections in 2025, which will bring changes to the Chamber of Deputies.
Betsson has been active in Argentina since 2021, holding licenses in the provinces of Buenos Aires and Córdoba, in addition to a municipal license for the City of Buenos Aires.
In 2023, Betsson expanded its foothold by becoming the primary partner of Boca Juniors FC, a landmark sponsorship in Argentina’s football industry.
Betsson concluded by underscoring the significance of marketing within regulated boundaries. They stressed the role of well-managed marketing in helping regulated operators to differentiate themselves from unlicensed entities, thereby safeguarding players and maintaining industry credibility. The company looks forward to engaging in discussions with all stakeholders to develop a regulated online gaming framework in Argentina.
The proposed legislation may transform Argentina’s online gambling environment, with Betsson advocating for balanced regulations that address public issues while ensuring a viable market.