BetMakers Technology Group has entered into a partnership with the Australian betting company, betr.
Under this agreement, betr will gain access to BetMakers’ fixed odds solutions, as well as customized content and data services specifically designed for the local market.
A key feature included in this offering is BetMakers’ Price Manager tool, which integrates comprehensive fixed odds wagering through automated trading strategies and the company’s exclusive rating and pricing model.
Bill Richmond, the Chief Operating Officer at betr, highlighted the value of the Price Manager platform in delivering their top-notch Racing product. He stated, “The platform enables us to provide over 300,000 races annually to our customers, ensuring we always have content available across all three codes. This partnership enhances the exceptional experience we offer to our esteemed customers.”
Moreover, BetMakers will supply betr with official data services from various rights holders, along with full access to Racelab content.
Lucas Hopkins, Head of Commercial at BetMakers, expressed his contentment in reinforcing the partnership with betr. He mentioned, “The strategic alignment of BetMakers/BlueBet has forged a formidable presence in the Australian betting market. This renewal of our agreement underscores the pivotal role our Price Manager solution plays in prominent Racing books globally.”
He added, “We are eager to continue our collaboration with betr and anticipate developing more solutions to support their enduring success in the future.”