Acres Manufacturing will be showcasing its new Achievement Bonusing technology at G2E Las Vegas, a soltion that works by challenging players to achieve specific in-game milestones on a casino’s slot machines, such as a minimum pay amount from a single spin.
Once a player completes a challenge, the bonus is instantly paid to the slot machine’s credit meter. Achievement Bonusing is enabled by Acres’ Foundation technology, which makes any real-time slot machine event instantly actionable.
Powered by Acres’ Foundation platform and compatible with virtually any slot machine, Achievement Bonusing creates a ‘game within a game’ using granular, spin-level data to trigger bonuses that give players extra incentive to play. Casinos can challenge players to earn a specific pay amount, play a certain number of games, or compete against other players to win a highly coveted bonus. Each challenge is informed by underlying player data, allowing casinos to personalize each offer and precisely control costs.
Acres’ 2024 G2E booth will feature a variety of themed Achievement Bonusing solutions ranging in scale from a single bank of slot machines to a casino-wide promotion available on every game.
Noah Acres of Acres Manufacturing said: “Achievement Bonusing motivates players to increase play by adding a new layer of gamification to the core casino experience. Casinos can use Achievement Bonusing to issue personal challenges to players, send them on virtual quests, or put them in instant competition against other players. Other industries have seen huge increases in consumer engagement through gamified achievements, and we’re excited to help casinos modernize their customer experiences to attract new players.”
Unlike traditional casino bonusing, which rewards players at random, Achievement Bonusing uses personal historical play data to intelligently target players according to their precise value. While one player may be challenged to achieve a $50 single-game pay, another player may be challenged to win $100 or $500 in a single game.
Players can celebrate and brag about their wins with My Jackpot Moment, a badging system driven by real-time slot events. Personalized badges are instantly texted, emailed or delivered in the casino’s mobile app upon a player achievement. Each badge is ready to be posted on social media and features the player’s name, achievement and casino brand assets.
Property wide badges display real-time achievements throughout the floor and announce milestone announcements, such as the 100th jackpot of the week or cumulative pay totals.
Acres manages both the image library and badge distribution to make My Jackpot Moment a plug-and-play solution for casino operators.
Achievement Bonusing can personally challenge each player to earn a reward when an achievement milestone is reached.
Carded members swipe at a kiosk to activate their personal challenge, then proceed to play any slot machine in the casino. The bonus pays automatically to the slot machine’s credit meter as soon as the achievement is unlocked.
Achievement Bonusing is driven by unprecedented analytics that predict the probability of each player successfully completing their challenge and winning the bonus. Achievement Bonusing isn’t susceptible to Advantage Play and players can only increase the likelihood of winning by increasing their play.
Casinos can control costs by using underlying data to predict the frequency of each player completing a specific challenge, and players can only increase the likelihood of winning by increasing wager size or playtime.
Achievement Bonusing can convert ordinary slot machines into meta-game tournaments where players race and compete against one another. A real-time leaderboard appears on Acres-provided digital signage, challenging players to play faster and bet higher to maximize their chances of winning. Achievement Bonusing adds a new layer of fun and excitement to the core player experience!
Free slot play costs the US casino over $30bn in lost profits annually when accounting for the value of both free play issued and player time wasted in consuming free play.
Mr Acres added: “With free play, the first dollars a player wagers are on the house. If the player only has an hour to play, losing even 5-10 minutes to free play represents a significant blow to profitability. Achievement Bonusing requires players to spend their own money first, and no bonus is ever guaranteed to hit. The gamified experience makes play more exciting for players and more profitable for casinos.”