Even though it was founded around five years ago and has made substantial inroads in the online casino arena—a field that often offers limited room for strategic maneuvering—the year 2024 has been pivotal for Peter & Sons as it builds upon its earlier achievements.
With an eye on further advancements as the year’s end approaches, Commercial Director and Founder Yann Bautista emphasizes that any progress will be achieved through an ambitious yet balanced and adaptable strategy.
Future endeavors will reflect the earlier effective steps that positioned the studio for continued success, with the present year exemplifying these efforts.
A strategic investment from SkillOnNet in early 2023 catalyzed Peter & Sons’ growth, as Bautista recalls.
“This investment from SkillOnNet marked a turning point, allowing us to acquire our own platform and operate independently,” he remarks.
“This acquisition granted us licenses in key regulated markets, including the MGA, UK, Sweden, Denmark, Spain, Portugal, Greece, Ontario, New Jersey, Peru, Brazil, and Argentina, setting us up for widespread global deployment.”
“…partnerships with aggregators are often the best option for quick and efficient expansion”
Additionally, team expansion and upgraded development capabilities have enabled the group to meet increasing demands and enhance production, while a slight commercial shift focused on aggregator partnerships to gain a global foothold.
However, Bautista underscores the preference for an alternative route for many reasons, though it often proves impractical in an industry that moves rapidly.
“When it comes to global expansion, direct integration is always our preferred route, as it allows for greater control and customization,” he continues.
“However, direct integration can be a slow process and isn’t always feasible, especially in rapidly changing markets.
“For this reason, partnerships with aggregators are often the best option for quick and efficient expansion, enabling us to reach a wider audience faster while maintaining compliance across multiple regions.”
An aggregation strategy fostered partnerships with entities like Hub88, Playtech, IGT, Light & Wonder, Relax, Betconstruct, EveryMatrix, and Octavian Labs, leading to launches in European markets including the UK, Denmark, and Italy. Nonetheless, Peter & Sons indicates that its vision extends beyond a single-continent approach.
“We’ve also expanded our offerings beyond traditional slots, venturing into new game types such as scratch cards and instant games”
“Our compliance team has been pivotal in helping us secure licenses in key markets,” he elaborates. “In North America, we’ve obtained licenses in Ontario and New Jersey, with plans to secure additional licenses in the region. In South America, we’ve entered Peru and Argentina, with our license in Brazil nearing completion.
“In Southern Europe, we are expanding our presence in Italy and actively targeting growth in several key markets. These strategic moves are positioning us for sustained growth across crucial global territories.”
Looking forward, Bautista discusses what Peter & Sons’ future might include, as they reflect on this year’s achievements, with possibilities extending beyond traditional slots.
“Notable releases this year include the highly anticipated sequel Barbarossa Revenge and Muddy Waters, both of which have received very positive market responses,” he notes.
“We’ve also expanded our offerings beyond traditional slots, venturing into new game types such as scratch cards and instant games to reach a broader audience.”
He adds: “This year saw the launch of high-profile titles, while our upcoming releases are generating significant anticipation with their unique style and innovative mechanics.
“North America is also on our radar, with plans to enter New Jersey soon as part of our broader expansion strategy”
“Regarding recognition, we’ve been nominated in most major game awards, winning categories at the MiGEA Awards and earning Best Casino Slot Provider for Wild Wild Fishing Mr First at the Betconstruct NFT Arena Awards.
“Additionally, we won Silver at the SBC Awards and received multiple nominations including EGR, CasinoBeats, and Slotwise, highlighting our expanding influence in the industry.”
Subsequently, Bautista explores Peter & Sons’ potential future paths, suggesting the studio may soon announce expansions into new global jurisdictions.
“Looking ahead, we are actively focusing on expanding into other Southern European markets,” he states.
“These regions offer significant growth opportunities and align with our strategy to strengthen our presence in regulated European markets. Furthermore, we’re targeting key regions in South America, with Brazil being a top priority due to its rapidly growing gaming sector.
“North America is also on our radar, with plans to enter New Jersey soon as part of our broader expansion strategy.”
“Our expectations are high for each new game, but we understand that actual outcomes can vary”
Earlier this year, Bautista discussed the studio’s promising roadmap with CasinoBeats, expressing optimism for the remainder of the year.
Among those particularly praised were Barbarossa Revenge, Steamworks, Muddy Waters, and Greedy Alice. However, Bautista remains optimistic about how Peter & Sons will progress from the year’s end.
“We’ve already set our roadmap for 2025, though we always leave room to build on successful releases,” he concludes.
“Our expectations are high for each new game, but we understand that actual outcomes can vary. For established titles like Barbarossa, we’re confident in building on its prior success.
“For others, we take a ‘wait and see’ approach—observing player uptake and performance before making further development or expansion decisions. This balanced strategy allows us to be both ambitious and adaptable, responding to what resonates most with our audience.”
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