Better Collective has announced a deal which will see the integration of its data, content and tech with Yahoo Sports, distributing its coverage across the news network’s “significant reach”.
Yahoo will be able to use Better Collective’s Action Network sports betting and prediction market content on its betting hub. Select editorial and video analysis will also be made live on Yahoo channels.
Better Collective said the deal would “help fans better understand the odds, lines and betting-related storylines shaping sports today”.
Yahoo Sports has more than 100 million people visiting the site each month. The news site will have access to Better Collective’s tech, alerting fans to betting opportunities with operators.
Better Collective’s Playbook tool, designed for users to research and compare odds and betslips, will also be available to Yahoo.
US-based Action Network was acquired by Better Collective in May 2021 for $240m, representing the latter’s largest ever M&A deal, in an effort to become an “international player”.
Jesper Søgaard, co-founder and co-CEO of Better Collective, commented: “We are incredibly proud to partner with Yahoo Sports, one of the most iconic and trusted brands in digital sports media.
“This partnership is a major milestone for Better Collective, bringing together our sports betting data, technology and Action Network’s premium content with the massive reach of Yahoo Sports.
“Together, we have a unique foundation for delivering value and insight to sports fans while creating new opportunities for our sportsbook partners.”
Jarrod Schwarz, who joined Yahoo Sports as a general manager from BetMGM in August, said: “Betting odds and lines are increasingly important elements of sports storytelling, as they help fans better understand matchups, injuries, momentum and more.
“We’re thrilled to team up with Better Collective to enhance our coverage with comprehensive betting analysis and data helping make fans smarter about the sports they love.”
Better Collective announced in August that one of its major shareholders, BLS Capital Fondsmæglerselskab, had decreased its stake to 8.31%, dropping below the 10% notification threshold. The business’s share price is down 23.9% from a March high.
In the same week the firm reported a 9% year-on-year (YoY) jump in revenue to €89.1m and a 20% EBITDA increase to €27m, following a strong World Cup.
The post Yahoo Sports links with Better Collective to bolster betting content first appeared on EGR Intel.
Affiliate giant to provide Action Network analysis, betting data and tech across Yahoo Sports products to extend its reach to one of the US’s biggest sports audiences
The post Yahoo Sports links with Better Collective to bolster betting content first appeared on EGR Intel.