Xtremepush has announced it has received €12m (£10.4m) in a flexible funding round from investment partner AshGrove Capital.
The newly acquired capital will be used to further the CRM supplier’s growth ambitions and acquisition strategies, which include scaling up operations across multiple regulated markets and investing in “industry leading” research and development.
In a statement, the supplier noted that it will also use the funding to explore opportunities in other verticals and expand on its global market footprint, with the Dublin-based firm currently operating offices in Europe, North America and Latam.
Xtremepush’s sports betting and gaming clients include LiveScore, Golden Nugget, Rush Street and Kwiff.
Commenting on the funding round, Xtremepush CEO and co-founder Tommy Kearns said: “AshGrove Capital has been a hugely supportive partner over the last five years and this latest financing commitment will help us realise our ambitious growth strategy and will accelerate our acquisition plans in the very near future.
“Xtremepush has gone from strength to strength as a CRM and gamification leader in a short space of time, and this backing makes it a truly exciting time to push on following such a major vote of confidence in our technology, leadership and business direction.”
Jonathon Ferguson, AshGrove Capital partner and co-founder, added: “Xtremepush are one of very few innovators in the CRM space, consistently raising the bar and demonstrating value to its partners, who inevitably continue their relationship for the long haul.
“This latest investment is testament to our belief in their ambitious growth strategy, strong leadership and robust organisation – one that empowers regulated businesses to deliver compliant, tailored communications at scale.
“With this new commitment, we’re ready to facilitate the next step of the Xtremepush journey and help the firm scale to become a leader in CRM across various regulated sectors.”
Last year, Xtremepush expanded its staff headcount by 15%, including the appointment of a new chief growth officer and director of sales Morten Tonnesen in March 2024.
The CRM and AI-focused supplier has a five-year relationship with investment firm AshGrove Capital, alongside private equity relationships with tech-focused companies Grafton Capital and Bettor Capital.
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The post Xtremepush secures €12m in flexible funding round first appeared on EGR Intel.
Investment partner AshGrove Capital’s funds will boost CRM supplier’s acquisition strategy and be used to expand into regulated markets
The post Xtremepush secures €12m in flexible funding round first appeared on EGR Intel.