Winvia Entertainment has announced the acquisition of UK prize draws The Online Giveaway Guys (TOGG) and Win Life Competitions, in a deal worth over £19m.
The transaction, announced on the same day as H1 2026 results that led the group to raise its full-year guidance, will see Winvia will pay £19.1m for the two brands, comprising £15.47m on completion and £3.63m deferred for 12 months, plus an earn-out based on the pair’s adjusted EBITDA. Completion is expected by the end of October.
TOGG has operated since 2020, offering cars, motorbikes and holidays alongside lower-value tech and cash prize, while newer subsidiary Win Life offers campervan prizes. Winvia is acquiring the trade and certain assets of both businesses, excluding liabilities, cash and trade receivables.
Winvia CEO Mihai Manoila described the acquisition as “another significant step in delivering our strategy to build a leading position in the UK prize draw market”.
“TOGG and Win Life are high-quality brands with strong customer engagement, attractive economics and significant growth potential,” he added.
In July, Winvia completed the £11.8m purchase of Rev Comps, which reported sales above £80m and pre-tax profit of £2.1m for the year to May 2025.
On the financials, covering the six months to 30 June, Winvia reported group net revenue rose 42.7% year on year to £109.7m and adjusted EBITDA increased 7.5% to £17.2m, driven by online gaming, where EBITDA almost doubled to £20.4m.
The prize draw division swung to a £1m adjusted EBITDA loss after Winvia lifted marketing spend from £2.6m to £14m to grow its BOTB Pass subscription base, which accounted for more than 35% of monthly BOTB revenue by the end of June.
The unit posted its best monthly EBITDA in August and is expected to trend towards £2m a month in Q4.
Winvia now expects full-year adjusted EBITDA to beat market expectations, even before counting its acquisitions.
German lottery broker ZEAL Network has also been active in M&A in the UK prize draw market, announcing in July it had agreed to buy SevenCanyon for up to £38.6m.
The deals come amid tightening regulations in the sector. In November 2025, the Department for Culture, Media and Sport published a Voluntary Code of Good Practice for prize draw operators. Signatories had until 20 May 2026 to comply.
The code sets an 18+ minimum age limit, requires player spend limits, caps credit card spending at £250 a month and bans credit cards for instant wins. It also says free entry routes must be shown before paid ones, and draws cannot be cancelled because of low ticket sales. The Lotteries Council has urged the government to go further and introduce statutory oversight.
Speaking on an investor call following the SevenCanyon deal in July, ZEAL CEO Stefan Tweraser, said the firm welcomes tighter regulations.
“We expect the UK prize draw to continue moving towards more formalised rules and higher regulated standards,” he remarked. “This should really favour us with strong experience over the last 20 years in a heavily regulated market like Germany.”
Tweraser is the guest on the next episode of EGR’s Power Seat podcast – the episode will be available to subscribers on 7 October. Check out previous episodes here
The post Winvia doubles down on UK prize draws with £19m acquisition first appeared on EGR Intel.
BOTB owner makes its second prize draw acquisition in three months and says full-year adjusted EBITDA will beat expectations, after H1 profit reached £17.2m
The post Winvia doubles down on UK prize draws with £19m acquisition first appeared on EGR Intel.