Welcome to the Weekend Report, where iGB looks at the news you may have missed across the last few days. This week, Allwyn launches UK National Lottery Christmas campaign, LeoVegas links up with Valetta FC and William Hill launches Racing Bet Builder.
Allwyn and UK National Lottery set for Christmas
Allwyn has launched a new scratchcards campaign for the UK National Lottery for the 2026 festive season.
The fully integrated campaign focuses on how scratchcards can help bring people together at Christmas. This includes playing Musical Scratchcards at the dinner table and other games in a variety of settings.
The campaign has gone live in the week that the National Lottery also celebrates its 30th anniversary.
“Christmas is all about shared moments, many times involving games and a healthy dose of competitiveness,” said Steve Parkinson, brand and marketing director at Allwyn. “Scratchcards are all about adding some fun and excitement – so are the perfect thing to bring along to festive gatherings.”
LeoVegas scores Valletta FC deal
LeoVegas Group has entered into a partnership with Malta Premier League football club Valletta FC.
LeoVegas will serve as the team’s exclusive online gaming partner for the 2025-26 and 2026-27 seasons. The deal includes match kit sleeve branding for the men’s squad.
Other aspects of the agreement include visibility across all club facilities such as the training grounds and the matchday fanzone. LeoVegas branding will also appear on the squad’s training bags.
“Our Group has considered itself a partly Maltese company almost since its inception,” said Stefan Nelson, LeoVegas Group CFO and Malta managing director. “We are thrilled to collaborate with the capital’s club to create exciting opportunities for fans, employees and future talent alike.”
William Hill launches Racing Bet Builder
William Hill has announced the launch of its Racing Bet Builder product in the UK and Ireland.
Bettors can combine multiple selections from the same race into one customised bet. This will be the first time an option like this will be available to customers.
Same-race bets include horses to finish in the top three, beat one another, exact finishing positions, betting without runners, and winning distance.
“Our customers have been asking for more customisable ways to bet on racing,” said Mark Howarth, William Hill’s director of racing. “We’re delighted to deliver this fantastic product.”
Swintt to expand Italian offering
Swintt has announced plans to extends its offering in Italy following early success in the country’s iGaming market.
The software provider entered Italy in October via an exclusive partnership with Eurobet.it. This included an initial roll-out of content such as Pirates Pledge Hold & Win, Battle of Myths, Supa Crew, Wizardz World and Crystalium.
Swintt will now seek approval from the regulator to roll out a second round of releases from Elysium Studios on the Italian platform. Additional games may include A Hopping Kiss and Enigma of Egypt.
David Mann, chief executive officer at Swintt, said: “Having only launched with Eurobet.it at the end of October, we’ve been really encouraged by the reception our Elysium Studios titles have received from Italian players, and work is already under way to roll out our next round of releases.”
Stakelogic eyes engagement with mini games
Stakelogic has launched five new mini games with a focus on player engagement and instant-win excitement.
Golden Kick, Mouse on the Run, Gold Pick Legend, Flip N Win and Tiki Tiki Twist are all now available from Stakelogic.
The developer said the collection blends “simple play with high engagement”. This, it added, gives players something “compelling” to dip in and out of between longer sessions.
James Jelliffe, head of slots at Stakelogic, said: “This latest collection showcases just how much personality and excitement can be delivered in short-form play. We’re excited to see them live across our operator network.”
The UK National Lottery, LeoVegas and William Hill feature in the Weekend Report.