Australian investment firm Waterhouse VC has secured an option in online betting site launchpad Maincard, with the business currently raising $3m to fund its next steps.
Dubbed the “Shopify of online betting”, Maincard is described as a no-code platform, which claims to be capable of launching “fully customisable licensed online betting sites” in under 30 minutes.
The platform looks to target “crypto-native founders, influencers and digital communities” that are looking to launch branded betting websites quickly.
In addition to the 30-minute launch time USP, Maincard will also look to support brands with licensing, KYC and anti-money laundering (AML) requirements, in addition to handling fraud, payment and customer support functions.
The company will also handle all the marketing for brands looking to launch through the platform.
Maincard is currently in the process of raising $3m to scale up its sales team, with the aim of launching multiple brands on its waiting list by the end of Q3 2025.
The igaming launchpad has set a target of launching more than 15,000 casino games and over 1,000 sportsbook markets “out of the box”.
Maincard founder and CEO Valerii Makovetskii said: “Waterhouse VC’s deep domain knowledge and network will accelerate our go-to-market.
“We’ve developed strong technical foundations with our crypto-friendly payments gateway already powering third-party casinos. The next step is to make launching a betting site as easy as launching an online storefront.”
Waterhouse VC was first launched in August 2019 by former William Hill Australia CEO Tom Waterhouse. As of 31 March, the fund has achieved a gross total return of 3,277%, or 87.2% at an annualised rate.
Waterhouse, who serves as Waterhouse VC’s chief investment officer, launched his online sportsbook TomWaterhouse.com in 2010 before it was acquired by William Hill in 2013.
The platform was re-launched in 2018 as a racing and sports tipping website.
Speaking about the Maincard investment, Waterhouse likened Maincard’s potential to e-commerce platform Shopify.
He added: “Igaming still suffers from high startup costs and significant technical and regulatory friction.
“We’re seeing strong potential in platforms that can streamline development, similar to how Shopify revolutionised e-commerce. The sector is ripe for innovation that allows new entrants to focus on player acquisition and retention rather than back-end development.”
The post Waterhouse VC secures option in the “Shopify of online betting” first appeared on EGR Intel.
Australian investment firm snaps up an undisclosed option in Maincard, which claims to be capable of launching igaming platforms in under 30 minutes
The post Waterhouse VC secures option in the “Shopify of online betting” first appeared on EGR Intel.