Virgin Bet has been named the exclusive sponsor for TNT Sports’ coverage of the UEFA Europa League and UEFA Conference League for the 2025-26 season.
The agreement is the operator’s first major partnership in football as part of its ongoing sports sponsorship strategy across the UK and Ireland.
Virgin Bet’s agreement with TNT Sports will see the operator’s branding feature throughout live match coverage and editorial content on TV broadcasts and digital channels.
Virgin Bet will also be handed a “significant” out-of-home push, with its branding to be used in pubs across the UK, with both tournaments starting the week beginning 22 September.
The deal was brokered by media agency Bicycle London and Sky Media.
Dominic Vye, Virgin Bet marketing director, said: “As one of the UK’s fastest-growing sportsbooks, Virgin Bet is always looking to connect with fans in meaningful ways.
“Partnering with TNT Sports gives us an incredible platform to put Virgin Bet in front of football fans during some of the biggest nights in European football, while reinforcing our commitment to delivering a standout customer experience and an extensive product offering.
“It’s an exciting step forward for the brand and a big part of our plans to keep growing in the UK and delivering the best experience we can for our customers.”
Mike Rich, Warner Bros Discovery senior vice-president for ad sales and brand partnerships for UK & Ireland and international, added: “We’re thrilled to welcome Virgin Bet as a sponsor of our exclusive UEFA Europa and Conference League coverage.
“Each season we deliver the most compelling and immersive football content to viewers in the UK and Ireland on TNT Sports and discovery+ as part of our mission to be right by the fans.
“Partnerships such as this enable us to enhance that storytelling experience even further and we look forward to working closely with Virgin Bet throughout what promises to be another exciting European campaign.”
In August, Virgin Bet was named as the title sponsor of Chester Racecourse’s Autumn Festival for the second year running, as well as the presenting partner at Goodwood until the end of the 2025 season.
TNT Sports also onboarded BoyleSports as a coverage sponsor for the 2025-26 Premier League season this summer.
The post Virgin Bet teams up with TNT Sports via European club competition sponsorship first appeared on EGR Intel.
LiveScore Group-owned operator’s branding will feature on TV broadcasts and digital channels as part of 2025-26 UEFA Europa League and Conference League sponsorship
The post Virgin Bet teams up with TNT Sports via European club competition sponsorship first appeared on EGR Intel.