Virgin Bet is launching Subs for Subs, a new campaign that offers football fans, and a friend, the chance to win a full year of paid football subscriptions.
The campaign begins on Friday, 15 August, coinciding with the start of the 2025/26 Premier League season, and runs across Absolute Radio’s Rock ‘N’ Roll Football, marking Virgin Bet’s third year sponsoring the show.
Dominic Vye, Marketing Director at Virgin Bet, said: “Subs for Subs is our way of giving back to the passionate supporters who make the game what it is. This campaign embodies our A Good Bet purpose: fostering a more inclusive football community where every fan can stay connected to the sport they love.”
To enter, fans across the UK simply tell their story explaining why they and a friend should win. Submissions will be judged based on fan passion, with winners receiving a full season subscription refund for both entrants and their chosen mates.
A commissioned YouGov study, featured in the campaign, found that the cost of subscriptions has become the biggest obstacle preventing fans from watching football. This initiative aligns with Virgin Bet’s A Good Bet brand purpose, aiming to lower barriers in sport and reward genuine fans. Previous efforts under this purpose include “A Grand Isn’t Grand”, which provided season ticket refunds due to price hikes, and Women’s Day racecourse events promoting safety and inclusivity in sport.
Matt Dyson, presenter on Absolute Radio and co-host of Rock ‘N’ Roll Football, added: “Football’s about passion, connection, and those unforgettable weekend moments. With Subs for Subs, Virgin Bet is stepping in to support the real fans. We can’t wait to hear your stories and help sort your weekends with a year of football on us.”
Virgin Bet’s ongoing partnership with Rock ‘N’ Roll Football includes regular on-air promotions and co-branded campaigns, offering fans weekly £1,000 prizes every Saturday, and now with this extended chance to win even more.
The post Virgin Bet launches “Subs for Subs” on Rock ‘N’ Roll Football appeared first on G3 Newswire.
Virgin Bet is launching Subs for Subs, a new campaign that offers football fans, and a friend, the chance to win a full year of paid football subscriptions. The campaign begins on Friday, 15 August, coinciding with the start of the 2025/26 Premier League season, and runs across Absolute Radio’s Rock ‘N’ Roll Football, marking…
The post Virgin Bet launches “Subs for Subs” on Rock ‘N’ Roll Football appeared first on G3 Newswire.