**Immense Group Unveiling: Videoslots Reimagines Identity and Leadership**
Immense Group, formerly known as Videoslots, has unveiled its new identity to better align with its array of brands and current organizational structure, while also introducing a fresh face at its helm.
Established in 2011, Videoslots has evolved from being an online casino into the anchoring organization for five prominent consumer brands: Videoslots, Mr Vegas, Kungaslottet, Mega Riches, and DBET.
According to the company, the [transition to Immense Group](https://www.immensegroup.com/immense-group-a-bold-new-chapter-for-videoslots-ltd/) signifies its “growth, ambition, and dedication to innovation.” This shift aims to unlock the potential of each brand while preserving the company’s core values and cultural footprint.
“Videoslots Group boasts an outstanding history in a swiftly evolving industry,” remarked Alexander Stevendahl, the CEO and Co-Founder of Videoslots. “Adopting the Immense Group title highlights our aspiration to continue progressing and setting the stage for future development for each distinctive brand.”
With this rebranding, Jesper Kärrbrink steps in as the new CEO of Immense Group AB. Based in Stockholm, Sweden, the newly formed holding company gains from Kärrbrink’s extensive 20-year tenure in the igaming sector. His previous leadership roles include serving as CEO of Mr Green, associated with the evoke online casino brand, and the Swedish state-operated Svenska Spel, along with being the Chair for Pariplay, CEGO A/S, and Internet Vikings.
Kärrbrink expressed: “The journey of Videoslots is a remarkable success. With four new brands and a revamped corporate framework, it is an opportune moment to unveil a new overarching brand that champions the established culture of Videoslots into its forthcoming phase.”
While Immense Group transforms its corporate identity, its five consumer brands will carry on under their existing names. Nevertheless, adjustments will be made to social media accounts, evolving to either @Immense or @LifeAtImmense depending on the network.
In recent developments, Spelinspektionen made headlines when Sweden’s Administrative Court [reviewed and upheld](https://casinobeats.com/2024/12/09/videoslots-aml-failures-sweden/) its decision to sanction Videoslots for lapses in anti-money laundering practices. The court, however, lowered the penalty initially imposed by the regulator from SEK 9 million to SEK 4 million.