Valuation Results

I valued this asset on a revenue basis because profit figures were not provided; the business reports average monthly revenue of 12,000 this year, implying an annualized revenue of 144,000. Year-over-year top-line growth is strong at 26.3 percent, which drives a positive growth modifier. Traffic also shows healthy momentum, with uniques up about 25 percent year over year and reported monthly active users of 8,500, supporting the growth story and customer engagement. Because the listing did not include trailing-profit data, I applied revenue multiples appropriate for an affiliate/content/SaaS style online business (revenue multiples range used: 1.5 to 2.7). Modifiers were applied multiplicatively: the revenue growth rate places the asset in the 11–30 percent band (multiplier 1.08). SEO authority and referring-domain counts were not provided, so I used neutral adjustments for SEO and backlinks. Unit-economics inputs (LTV and CAC) were missing, so no uplift or penalty was applied there. Churn and explicit competition-level inputs were not provided, so the risk modifier remained neutral. Projections were not supplied in a way that justified an additional projection uplift. The combined modifier after available inputs is 1.08, resulting in a valuation range of approximately 233,280 to 419,904. Principal drivers are the 144,000 annualized revenue, 26.3 percent revenue growth, solid traffic gains and engagement, and the chosen revenue multiple range for this asset category.