Valuation Results

The business valuation is primarily driven by its profit base as it has meaningful trailing twelve months profit figures available. The annual profit was calculated using the provided trailing twelve months profit, which forms the basis for profit-based valuation. This business is classified under the Affiliate / Content / SaaS / Platform category, leading us to utilize profit multiples in the range of 2.5 to 4.5. The revenue growth year-over-year percentage stands at 8.3, indicating moderate growth and resulting in a growth multiplier of 1.00. The traffic growth percentage was not applicable due to either missing or insufficient data. In terms of SEO, with an authority score falling between 20 and 39, no additional multiplier was required for SEO improvements. The referring domains count is less than 50, which slightly impacts the valuation through a multiplier of 0.97. The churn rate is below 10%, indicating stability in customer retention, which avoids any negative risk multiplier. Given the metrics used, the combined multiplier applied to the business's base valuation ranges from 0.80, providing refinement to the final valuation range. The reasoning incorporates the primary factors of profit base, revenue growth rate, SEO scores, and market risks, allowing for a comprehensive evaluation within the classification metrics outlined for valuation purposes.