Valuation Results

Valuation is profit-based using the trailing twelve months profit of 4444 as the primary base. Year-over-year revenue growth is flat at 0.0 percent, so no growth premium from current revenue momentum was applied. Traffic is stable year-over-year with 222 uniques this year versus 222 last year, indicating no audience expansion advantage. SEO authority is low at 8, which slightly reduces value, but referring domains are very strong at 2222 and provide a meaningful positive SEO/visibility uplift. Unit economics are weak: lifetime value to customer acquisition cost is 1.0 (LTV 222 divided by CAC 222), which reduces the valuation modestly. Customer churn is high at 22 percent and was treated as a risk drag. Projections show modest growth from 2 to 3 by year three, which was interpreted as a small, credible uplift and a one-time 3 percent boost. Using affiliate/content multiples of 2.5 to 4.5 on profit, and applying the combined modifiers from growth (neutral), SEO (slight negative from low authority but positive from many referring domains), unit economics (negative), churn (negative), and projection uplift (positive), the combined multiplier on value is approximately 0.96. That yields a conservative low valuation of 10,628 and a higher range valuation of 19,135. The asking price was noted but not used as the primary basis because reliable trailing profit data was available and used for the calculation.