Tipico has reported that 1.1% of its H2 2024 revenue derived from gamblers who would later self-exclude or be excluded by the Germany- and Austria-facing operator.
As outlined in the business’ latest ESG report, the percentage is at its lowest level since H1 2022, when it sat at 1%.
Tipico said the KPI consists of “the turnover conducted by customers who would later self-exclude or be excluded before they were identified and given the protection they require”.
The operator explained it switched to monitoring this specific KPI on a half-yearly basis in 2022, with German surveys indicating 1.5% of the nation’s population was developing problems related to gambling.
The 1.5% baseline has since been implemented, with H1 2024 turnover from at-risk customers hitting 1.2%.
In comparison, H1 2023 was 1.6% and H2 2023 was 1.5%. The firm said it remains on track to stay below the target of 1.5% by the end of 2025.
In tracking the data, Tipico said that if the figure was to remain below 1.5%, then it would indicate “potential problem gamblers are tracked and excluded fast enough to prevent from spending more than an average customer would”.
The report also noted 0.12% of average active monthly customers were either self-excluded or excluded by Tipico in 2024, down from 0.2% in 2023.
Panic button usage, which allows for an instant 24-hour self-imposed exclusion, declined from 1.59% to 1.44%.
The report read: “Tipico has always been a leader in the prevention of gambling-related issues.
“We monitor the performance and effectiveness of our measures closely and make sure the percentage of turnover stemming from potential problem gambling can be sustainably reduced under the 1.5% level.”
When highlighting how it is detecting gambling issues among its customers early, the report also read that it was important to distinguish between players who needed different levels of protection in order to offer them an individualised prevention strategy.
Tipico says it identifies players suffering from gambling-related harm through research, while monitoring a player’s age, average stakes per day and stake amounts, the number of different types of gambling and how long they have spent gambling since registering with the operator, among other factors.
Additionally, in regard to affordability and limits, Tipico noted: “Preventing excessive gambling expenses is a straightforward way to reduce the risk of gambling-related harm dramatically.
“However, that was traditionally a difficult task, because an amount that is relatively moderate for one customer could be excessive for another.
“For this purpose, a global limit of €1,000 per month for online gambling deposits across all operators [in Germany] was introduced. Customers can only increase their spending beyond that limit after proving sufficient income and wealth.
“After providing this proof, an affordable limit for this specific customer is written into the government-hosted cross-operator limits database, LUGAS.
“In 2024, Tipico conducted over 50 million deposits, which were checked against LUGAS, of which 96% led to successful deposits.”
The post Tipico reports H2 2024 turnover share from at-risk customers was 1.1% first appeared on EGR Intel.
Omnichannel operator says figure has remained below 1.5% target since 2023, with 2024 showing signs of improvement versus 2023
The post Tipico reports H2 2024 turnover share from at-risk customers was 1.1% first appeared on EGR Intel.