ThrillTech has named former Bragg Gaming Group exec Giles Potter as its new chief marketing officer (CMO).
Potter joins the side bet jackpot supplier after he departed Bragg earlier this year, having spent five years with the Toronto-listed provider as CMO.
At ThrillTech, Potter will be responsible for leading on global marketing efforts as the supplier expands into “new markets and opportunities”.
He will build out and lead the marketing function, with cross-collaboration with sales, product and the C-suite highlighted as core facets of his role.
“His mandate includes refining the company’s positioning, identifying new growth opportunities and driving innovative marketing approaches that differentiate ThrillTech in the competitive B2B landscape,” the supplier added.
Potter previously held senior marketing roles at Red Tiger and NetEnt and also served as a consultant to Evolution after it snapped up the studios in 2020.
ThrillTech holds licences in Sweden, the UK, Romania and Peru, as well as a Malta Gambling Authority licence.
It counts Betsson, Paf, BetVictor, BOYLE Sports and Brazil’s EstrelaBet as clients.
The company was founded in 2023. It offers its ThrillPots jackpot solution and ThrillDrops mystery rewards scheme.
ThrillTech added former Pragmatic Play exec Nemanja Grujicic as global sales director and ex-Evolution staffer Rocío Mata as head of technical compliance to its senior team in Q4 2025.
The supplier also appointed Sportradar, TrueLayer and Kiron alum Xavier Besseau as vice-president of growth at the end of last year.
The hiring spree continued in 2026, with ex-iGP head George Portelli moving to the company as senior legal counsel.
Speaking on his appointment, Potter said: “I’m excited to join ThrillTech at such a dynamic point in its journey.
“The company has established itself as a clear market leader, and I look forward to building on that foundation – strengthening the brand, expanding global reach and unlocking new growth opportunities.”
Benjamin Bradtke, ThrillTech co-founder, added: “Bringing Giles on board is a pivotal step for ThrillTech.
“We are entering an exciting growth stage, and his proven track record in building powerful brands and driving strategic marketing initiatives makes him the ideal leader to help scale our global presence.”
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.
The post ThrillTech adds former Bragg exec as chief marketing officer first appeared on EGR Intel.
Giles Potter heads to the jackpot supplier after departing Bragg earlier this year, with his appointment coming after a series of hires in recent months
The post ThrillTech adds former Bragg exec as chief marketing officer first appeared on EGR Intel.