**Svenska Spel Taps New Ad Agency to Enhance Marketing Efforts**
Svenska Spel has selected a fresh advertising agency to enhance its marketing initiatives. Following a rigorous selection process from numerous high-caliber proposals, Homage emerged as the chosen agency. This decision was announced by Anna Ekström, the Marketing Manager of Svenska Spel.
Homage will handle the advertising initiatives for Svenska Spel and its lottery division, Svenska Spel Tur, crafting, translating, and developing marketing strategies across both digital and physical platforms.
Jonas Linder, a Partner at Homage, expressed enthusiasm about the new partnership: “We are thrilled to begin working with Svenska Spel. Their dedication to supporting sports, from grassroots to elite levels, aligns perfectly with our own passion for training and sports.”
He continued, “When both parties share a common drive, the results are not only superior, but the journey is also more enjoyable. We are eager to collaborate on inspiring and impactful activations in the future.”
The partnership with Homage is already underway and initially spans two years, with an option for extension included in the agreement.
Ekström further remarked, “While Svenska Spel boasts a strong identity both as a group and as an employer, we recognize the potential for enhancing our storytelling through improved experiential communication.”
She added, “Given our diverse audience, it’s crucial for Svenska Spel Tur to partner with an agency that grasps the significance of experiential communication in the marketing mix. Homage’s creative prowess and experience across events of various scales make them an ideal partner for us.”
