Superbet Group will officially be operating under a new corporate identity name: Super Technologies, showing a more technology-centered strategy while maintaining betting and gaming brands in the international market. The rebranded name will be presented simply as Super and will be more representative of the company’s restructuring towards diversified technology and product organization. The company’s
Superbet Group will officially be operating under a new corporate identity name: Super Technologies, showing a more technology-centered strategy while maintaining betting and gaming brands in the international market.
The rebranded name will be presented simply as Super and will be more representative of the company’s restructuring towards diversified technology and product organization.
The company’s core operations in Brazil, Poland, Romania, and Belgium will remain unchanged; however, new expansions to broader markets are planned.
Users and partners will be able to access their accounts through the same platforms and services that are currently operated.
Chairman of the board at Super, Hans-Holger Albrecht, said:
“Super represents the natural step from a leading global sports betting and gaming operator to a company that is building the technology platform that will champion the future of play. This rebrand signals our determination to shape the future of fan-centric entertainment, creating lasting value for our customers, partners, and communities.”
Initially, the company was established to manage and develop consumer-facing betting apps, but it has now evolved into an enterprise to support emerging digital entertainment models.