Superbet has gone live in Greece with a “sports-first” strategy as the Romania-headquartered operator expands its total number of markets to six.
The privately owned business will offer both sports betting and online casino in the country, parent company Super Technologies confirmed.
The sports-first model will see Superbet pen local marketing and sponsorship partnerships with Greek sports competitions.
“Through these initiatives, Superbet aims to build a meaningful and lasting presence, closely connected to the local communities,” the company noted.
As per the Hellenic Gambling Commission (HGC), Superbet has held a sports betting licence in Greece since 19 February 2026.
The licence is due to expire in February 2033.
For online casino, Superbet has held the relevant licence since December 2023. That permit is due to expire in December 2030.
Both licences were secured under the Exoplay Limited entity and cover the Superbet.gr domain.
According to the HGC, there are 20 licensed and active online operators in Greece. Those include bwin, bet365, Allwyn’s OPAP and Betsson.
The Greek operation will be headed up by John Kalamvokis as general manager.
Kalamvokis previously spent more than 10 years with Kaizen Gaming, which operates the Stoiximan brand in Greece and Cyprus, as well Betano outside of those markets.
Other recent hires for the division include former Better Collective head Kyriakos Fourniadis, who will serve as director of marketing, while ex-NetBet figure Athanasios Gkoutziotis is head of digital and sponsorships marketing.
Superbet is already live in Romania, where it also has a retail estate and is considered the market leader, as well as Poland and Serbia.
The wider company also operates in Belgium, having acquired Napoleon Sports & Casino in 2021.
Superbet is also live in Brazil, where it holds front-of-shirt sponsorships for leading football clubs Fluminense and São Paulo.
In February, Super strengthened its position in Romania by snapping up local operator Maxbet for an undisclosed fee.
Bucharest-headquartered Super secured a new €1.3bn refinancing agreement with Blackstone in 2025.
Adam Lamentowicz, Super’s Central and Eastern Europe chief commercial officer, said: “Greece is a mature and thriving market, thus we are proud to finally be here.
“This goes beyond a typical market entry, it is a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.
“We intend to be a leading voice in Greece for years to come and we are confident that our brand and product offering will have an immediate impact.”
Superbet Greece general manager Kalamvokis added: “This is an important moment for the Greek gaming landscape, with a powerful brand like Superbet entering the market.
“In a swift amount of time, we have built a strong group of professionals that is committed to deliver the most exciting and immersive entertainment experience.
“We are confident that our innovative products, like Supersocial – a groundbreaking and engaging social network, will create a game-changing moment for the industry.
“Today we are just writing the first chapter of a future success story that will unfold with impactful partnerships and community projects.”
EGR exclusively revealed last autumn that Supebet founder Sacha Dragic was to return to run the group as sole CEO from 1 January 2026.
The company rebranded from Super Group to Super Technologies, or ‘Super’, in November, while retaining the Superbet name for its shops and online operation.
The post Superbet expands into Greece with a “sports-first” strategy first appeared on EGR Intel.
Super-owned operator moves into its sixth market after securing sports betting and online casino licences and building out a local team in Athens
The post Superbet expands into Greece with a “sports-first” strategy first appeared on EGR Intel.