Sunbet is forecasting to take an 8% market share in South Africa by 2030 as part of a product-led investment strategy for the operator.
As outlined in parent company Sun International’s Capital Markets Day (CMD) on Monday, 16 March, the online division currently has a 4.5% market share in the country.
That places the brand as the number four operator in South Africa, according to Sun International, behind the likes of Betway and Hollywoodbets.
Sunbet CEO Simon Gregory, who joined the operator in 2022, said tech and product upgrades would be key for the brand when taking more share.
These include a new frontend due to go live by the middle of 2026, a full backend overhaul in 2027 and omnichannel integration with Sun International’s land-based casino empire.
The business is planning to invest between ZAR100m (£4.5m) and ZAR150m each year in tech and product.
Plans are also in place to ramp up the sports betting product and offering. The vertical accounted for less than 10% of Sunbet GGR in 2025.
“In the online world, the product leader ultimately becomes the category winner. I don’t know a leading online company that has a suboptimal product. It simply can’t happen,” Gregory said during the CMD.
He continued: “We have a solid pipeline of upgrades to come over the next three years, which will see an end-to-end review of all of our tech infrastructure to ensure it’s modern, scalable and secure.
“We are also bringing technology much closer to the land-based casinos with projects that touch on loyalty and a combined single wallet for a true omnichannel experience.
“The outcome of this investment will be a material revenue uplift, as well as up to ZAR100m in annual cost savings over time and a materially more scalable platform.”
Outside of South Africa, Sunbet went live in Botswana in January 2025 and followed that up with a launch in Namibia in March 2026.
Plans are in place to enter Zambia by the end of 2026, while the firm also holds licences in Kenya and Ghana but is not yet live in those markets.
On further expansion plans, Gregory pointed to the potential for M&A to accelerate growth.
He said: “We are expanding carefully and deliberately across near-neighbour markets. Botswana is live [and] small but growing rapidly. We recently went live in Namibia, and we are undertaking planning and research in Zambia targeting a launch for late 2026.
“However, we remain cautious on large greenfield startups in these fragmented regulatory environments.
“Our preference is disciplined expansion, including selective M&A, where we can achieve critical mass with available capital without compromising our returns.”
The CMD came on the back of Sun International’s full-year 2025 earnings, with Sunbet revenue jumping 76% to ZAR2.1bn.
The post Sunbet forecasts 8% South African market share in 2030 first appeared on EGR Intel.
Sunbet is forecasting to take an 8% market share in South Africa by 2030 as part of a product-led investment strategy for the operator. As outlined in parent company Sun International’s Capital Markets Day (CMD) on Monday, 16 March, the online division currently has a 4.5% market share in the country. That places the brand as
The post Sunbet forecasts 8% South African market share in 2030 first appeared on EGR Intel.