Deal featuring the SOCCERBET product now rolled out into European markets
Stanleybet Group, one of Europe’s most established betting operators, has announced a major expansion of its partnership with Highlight Games, the London-based specialist in video virtual sports and instant win games.
Building on a successful long-term online collaboration, the enhanced agreement will see Highlight’s premium video virtual sports portfolio rolled out across Stanleybet’s European network, marking a significant milestone in the partnership. The rollout will feature Highlight’s flagship SOCCERBET product, which leverages authentic archive footage from some of the world’s leading football leagues to deliver a highly immersive and differentiated gaming experience.
Steven Holmes, CEO of Highlight Games, said: “I’m delighted to extend and broaden our partnership with Stanleybet Group, which is a clear endorsement of the strength of our content and the trust Stanleybet places in our products. We look forward to bringing our award-winning video virtuals to an even wider audience.”
Nicola Allinson, IT Director of Stanleybet Group, added: “This expansion represents an important strategic step in our partnership with Highlight Games. Their products have already proven their ability to engage players across our digital channels, and we are excited to now introduce this premium content into our European retail environment. This rollout further strengthens our omnichannel offering and reinforces our commitment to delivering high-quality, innovative entertainment to our customers.”
The post StanleyBet and Highlight games expand partnership appeared first on G3 Newswire.
Deal featuring the SOCCERBET product now rolled out into European markets Stanleybet Group, one of Europe’s most established betting operators, has announced a major expansion of its partnership with Highlight Games, the London-based specialist in video virtual sports and instant win games. Building on a successful long-term online collaboration, the enhanced agreement will see Highlight’s…
The post StanleyBet and Highlight games expand partnership appeared first on G3 Newswire.