Stake’s Head of Affiliate Marketing, Wasim Khan, says iGB Affiliate Barcelona will offer a focused opportunity to meet partners, progress commercial discussions, and convert conversations into measurable business activity.
“iGB Affiliate is where we turn relationships into results,” said Khan. “It gives us face-to-face time with existing partners to deepen trust-based relationships, negotiate commercial terms, and map growth plans. It’s also a proven source of new, high-quality partners.”
Khan described the event as one of the most efficient platforms on the affiliate calendar, highlighting its value in accelerating decisions that otherwise drag across email chains. He added that the show’s expanded 2026 footprint will broaden the partner pool: “The big players will always show up, but a larger show brings fresh, niche affiliates and new vertical angles. That mix keeps conversations productive and helps us discover partners we wouldn’t meet otherwise.”
The January timing is another advantage, enabling teams to align expectations and confirm Q1–Q2 activity early. “It’s a great time to set momentum and build confidence for the year ahead,” he noted.
Khan expects regulation and artificial intelligence to dominate discussions in Barcelona. “More markets are moving towards regulatory frameworks which are maturing the ecosystem,” he said. “Alongside that, AI is reshaping operations, from content workflows to analytics. It speeds up content production, improves targeting and reporting, and automates repetitive work.”
Stake sees strong growth potential in emerging markets, particularly Latin America. “LATAM is one of our most promising regions,” Khan confirmed.
Looking ahead, he added: “We are going to Barcelona with an agenda to meet with our partners face-to-face, negotiate smart, scalable deals, and open new opportunity streams, that’s what we’re there for.”
The 2026 edition of iGB Affiliate will span 17,815sq.m at Fira Gran Via Barcelona, a 19 per cent increase on 2025, driven by demand from both new participants and long-standing exhibitors.
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Stake’s Head of Affiliate Marketing, Wasim Khan, says iGB Affiliate Barcelona will offer a focused opportunity to meet partners, progress commercial discussions, and convert conversations into measurable business activity. “iGB Affiliate is where we turn relationships into results,” said Khan. “It gives us face-to-face time with existing partners to deepen trust-based relationships, negotiate commercial terms,…
The post Stake targets partner-driven growth at iGB Affiliate Barcelona 2026 appeared first on G3 Newswire.