Former Chelsea and Real Madrid midfielder Eden Hazard has become the latest athlete to join Stake as a brand ambassador.
The 35-year-old spent seven years playing for the Premier League side between 2012 and 2019, scoring 110 goals and winning two Premier League titles, two Europa League’s, an FA Cup and an EFL Cup in the process.
After moving to Real Madrid, the former Belgium international went on to win two La Liga titles with Los Blancos.
He also made 126 appearances for Belgium, playing in three World Cups during his international career.
Hazard has amassed a sizeable following of over 58 million across all social media platforms, with more than 27 million followers on Instagram, 21 million on Facebook and 6.3 million on X.
The crypto-first operator said Hazard will “play a key role in Stake’s fan engagement activities this summer”.
His appointment in the run-up to the World Cup this summer represents Stake’s “continued commitment to partnering with world-class sporting icons and delivering premium football entertainment to its global community”, the firm said.
The 48-nation World Cup is set to kick off in June, with 104 games hosted across the US, Canada and Mexico.
Stake’s chief marketing officer, Akhil Sarin, said: “With the 2026 World Cup set to be the biggest football tournament in history, this is a defining moment for fans and brands alike. Eden Hazard is a player who embodies creativity, flair and big-stage performance – qualities that resonate strongly with our global community.
“Eden’s legacy in world football speaks for itself. He has performed at the very highest level of the game and understands exactly what it means to deliver when the world is watching. As we build towards an unforgettable summer of football, we’re proud to welcome him to Stake as a global ambassador.
“His worldwide appeal and deep connection with fans across Europe, Asia and beyond make him the perfect addition to our ambassadorial roster as we continue to strengthen Stake’s position as the home of football entertainment.”
Hazard added: “I’m really excited to be joining Stake at such an important time in the football calendar. The World Cup remains the pinnacle of our sport – the dream every player chases – and I’ve been fortunate enough to experience it on some of the biggest stages.
“Football has given me so many incredible memories, from lifting domestic and European trophies to representing my country as captain, and making many friends along the way.
“Now, in this next chapter, I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement and the pure joy of football together with Stake.”
Hazard joins Stake’s roster of ambassadors which includes the likes of ex-footballers Patrice Evra, Iker Casillas, Sergio Agüero, as well as legendary Italian jockey Frankie Dettori, winner of 288 Group 1 races on the Flat.
Last month, Stake launched in Denmark after securing a five-year licence from the Danish Gambling Authority.
The operator announced in January 2025 that a deal had been agreed to acquire MocinoPlay, the company behind VinderCasino in the Nordic market.
Stake also holds domestic licences in Italy, Brazil, Colombia and Peru.
The post Stake signs Chelsea legend Eden Hazard as brand ambassador first appeared on EGR Intel.
Former Real Madrid star and Belgium international joins the crypto and fiat operator’s roster as it ramps up preparations for this summer’s World Cup
The post Stake signs Chelsea legend Eden Hazard as brand ambassador first appeared on EGR Intel.